Your Ecommerce Coffee Break Newsletter ⭐ (Issue 188)

👋 Happy Tuesday. Here’s your ecom news: Shoppers are driving $1T in sales despite tariffs, Amazon hits $2.5T, and new AI tools from Shopify & Google can help you sell more—faster.

Grab your coffee—skim in 1 min or read in 3. Become a smarter seller fast.

In Today’s Edition:

📰 Top Headlines: Marketplaces, AI trends, and platform updates
🎧 On the Pod: How to Win Meta Ads with UGC (Finally)
🤖 AI Tool for solo e-commerce entrepreneurs - Elsie AI

Don’t keep us a secret: Share this newsletter with friends and fellow sellers: Subscribe here.

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📰 WHAT’S HAPPENING

📈 General Ecommerce News

• US Shoppers will drive more than $1 trillion in sales despite tariffs [read more]

• Canada Still Works for U.S. Sellers [read more]

• $2.5 trillion in Amazon sales [read more]

• ​Google is introducing a major AI shopping update [read more]

🛒 Platforms & Marketplaces

• Amazon stretches Black Friday week into 12 days of deals [read more]

• Shopify rolled out new AI tools and catalog upgrades [read more]

• TikTok Shop is one of the fastest-growing brands in the US [read more]

• Facebook Marketplace Gets a Glow Up [read more]

📱Social Media & Advertising

• Microsoft is tightening its advertising standards [read more]

• TikTok Outlines Latest Measures To Protect In-App Shoppers [read more]

• Google Ads Tests Importing X Ads [read more]

• Reddit Launches New Interactive Ad Options [read more]

⭐ TOGETHER WITH APUS NEST*

Your Black Friday Data Analysis Guide

With Black Friday approaching, are you just guessing your promotions?

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Learn to use your existing sales data to find winning bundles and customer segments before the rush. As an ECB reader, a special offer is waiting for you on the same page.

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🎙️ ECOMMERCE COFFEE BREAK PODCAST

How to Win Meta Ads with UGC (Finally)

In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising.

Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and TikTok.

He also discusses the future of trust and AI characters in the content landscape.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Please Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

🗨️ ECOM QUOTE OF THE DAY

Friction kills impulse buys.

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