☕ Your Ecommerce Coffee Break (Issue 186)

👋 Happy Tuesday. Prices are rising, fees are changing, and TikTok Shop is growing fast. Here’s what you need to know now to protect margins and find your next growth move.

Grab your coffee—this is a 1-min skim or a 3-min read to make you a smarter online seller.

In Today’s Edition:

📰 Top Headlines: Marketplaces, AI trends, and platform updates
🎧 On the Pod: STOP Sending Bad Emails! The $10K Segmentation Secret
🤖 Must Have Black Friday Post-purchase Automations

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📰 WHAT’S HAPPENING

📈 General Ecommerce News

• U.S. Inflation by Category in 2025 [read more]

• Prices on Amazon, Walmart and Target have all increased this year [read more]

• TikTok Shop Is Now the Size of eBay [read more]

• European retail media market doubles [read more]

🛒 Platforms & Marketplaces

• Amazon sellers brace for higher fulfillment fees in 2026 [read more]

• Shopify: A New Way To Showcase Your Discounts [read more]

• Walmart sellers can display badge and still self-fulfill [read more]

• TikTok and StockX introduce eBay style auction offer [read more]

📱Social Media & Advertising

• Google’s biggest Performance Max update yet [read more]

• Google Merchant Center Adds Creative Content Section [read more]

• Meta is earning a fortune on fraudulent ads [read more]

• Pinterest launches Shoppable Christmas Edit [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Tired of bad email results? Learn the $10K segmentation trick that turns browsers into buyers.

In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential.

Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance.

He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmentation, and the critical importance of email deliverability

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Please Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

🤖 Must Have Black Friday Post-purchase Automations

If you rely on one-and-done sales during Black Friday, you’re leaving profit on the table.

Why it matters:

As an online store owner or DTC brand, the rush of BF-week gains you buyers—but post-purchase automations turn those first buys into repeat customers, higher lifetime value, and lower churn.

Must-have post-purchase flows

• Order confirmation + thank you: Immediately reassure and delight your new buyer.

• Product usage or gifting tips: Help the buyer get value—reduces returns, builds trust.

• Upsell/cross-sell prompt (48–72 h after delivery): “Loved this? You might also like …”

• Review/testimonial request: Ask while the experience is fresh; social proof powers future sales.

• Loyalty or repeat-purchase incentive: e.g., “Enjoy 10 % off your next order if you buy by MM/DD.”

Quick checklist

• Segment newcomers from repeat buyers.

• Trigger flows based on purchase date + product category.

• Link your automation to your fulfillment system (shipping status, delivery).

• Monitor open-rates, click-rates and repeat-purchase rates from automated flows.

• Use your new BF buyers to seed future campaigns (VIP club, referral invites).

Set aside 30 minutes this week. Map your post-purchase journey for BF buyers. Then implement one key automation—right away. Let your checkout be just the start of the sale, not the end.

Here’s a deep dive into must-have automations for Black Friday and beyond. 

🗨️ ECOM QUOTE OF THE DAY

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