☕ Your Ecommerce Coffee Break (Issue 182)

👋 It’s Tuesday! Here’s your latest ecom news roundup: Marketplaces are booming, AI is helping shoppers research, and new tools from Shopify, Amazon, and BigCommerce can save you time—and boost your revenue.

Grab your coffee—this is a 1-min skim or a 3-min read to make you a smarter online seller.

In Today’s Edition:

📰 Top Headlines: Marketplaces, AI trends, and platform updates.
🎧 On the Pod: The Hidden Post-Purchase Tool That Boosts Revenue 10%.
 🛒 Returns Made Simple: What works and why it matters.

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Feedback? Hit us up at [email protected] — we love hearing from our readers.

📰 WHAT’S HAPPENING

📈 General Ecommerce News

• Marketplaces generate over 247 billion euros in turnover [read more]

• People Use AI to Research, But Not to Buy [read more]

• Could Mass Layoffs Affect Amazon Sellers [read more]

• AI Agents Shopping: Lessons from 100 ChatGPT Conversations [read more]

🛒 Platforms & Marketplaces

• Shopify: Filter out bot traffic in your reports [read more]

• Amazon launches AI shopping tool ‘Help Me Decide’ [read more]

• BigCommerce Launches Payments with PayPal [read more]

• Walmart Adds Negative Feedback Rate for Sellers [read more]

📱Social Media & Advertising

• TikTok Forces GMV Max Tool, Merchants Push Back [read more]

• X Launches Marketplace for Inactive Handles [read more]

• Reddit Trends 2025: How Marketers Can Stay Ahead [read more]

• Google Ads Will Delete Canceled Accounts After 6 Months [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

The Hidden Post-Purchase Tool That Boosts Revenue 10%

In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth.

Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously generating up to 10% more revenue.

He reveals strategies for seamless integration, overcoming international shipping complexities, and using smart email notifications to drive upselling.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Please Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

🛒 How to Handle Returns, What Works, and Why It Matters

Managing returns is a critical part of your DTC strategy. Handle them well, and you build trust. Handle them poorly, and you risk losing customers.

Key Steps to Streamline Returns:

• Clear Return Policy: Make it simple and visible. Outline timelines, conditions, and any fees.

• Self-Service Portal: Allow customers to initiate returns online with QR codes or prepaid labels.

• Automate the Process: Use tools to issue return labels, process refunds, and update inventory in real time.

• Offer Exchanges: Encourage customers to swap items instead of refunding, which can reduce return rates.

• Monitor Return Data: Analyze trends to identify issues like sizing problems or product defects.

Why It Matters:

In 2023, return fraud cost retailers $101 billion. But a lenient return policy can boost sales and customer loyalty. The key is balance.

Next Steps:

• Review your return policy for clarity and fairness.

• Implement automation tools to streamline the process.

• Use data to continuously improve your returns strategy.

Listen to our episode with Brad Sorock to learn more about returns management for your store.

👋 Launch & Grow Your Ecommerce

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