☕ Your Ecommerce Coffee Break (Issue 177)

👋 Happy Thursday! Here’s your latest ecom news roundup: See how AI is shaping holiday shopping, Shopify launches a WordPress plugin, Meta tweaks Facebook’s Reels algorithm, and Spotify opens ads to Amazon.

Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.

In Today’s Edition:

• Today’s Headlines Handpicked For You!

• 🎧 On the Pod: AI in Ecommerce playlist

• 💰 Europe: Amazon’s Next Big Goldmine

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📰 WHAT’S HAPPENING

📈 General Ecommerce News

• Holiday shoppers are using AI to guide their purchases [read more]

• US consumers expect higher prices [read more]

• Holiday Freight Crunch: Christmas Decor Shortages Ahead [read more]

• Amazon Prime Big Deal Days shoppers are… [read more]

🛒 Platforms & Marketplaces

• What’s New at Shopify? [read more]

• Marketplace Seller Trends Report 2025 [read more]

• Shopify launched a WordPress plugin [read more]

• How ChatGPT Shopping Search works [read more]

📱Social Media & Advertising

• 5 Content Marketing Ideas for Q4 [read more]

• How to optimize your send times [read more]

• Spotify Opens Up Ad Inventory to Amazon [read more]

• Meta updates Facebook to boost personalized Reels [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

🎧 Want to level up your ecommerce game? Check out the Ecommerce Coffee Break Podcast playlists — packed with insights from top industry experts.

We have added a new AI in Ecommerce section where you’ll hear how smart tools and automation are changing the way brands sell online. Grab your coffee and start listening here → 🎧 Open Playlists Here.

Please Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

💰 EUROPE: AMAZON’S NEXT BIG GOLDMINE

Europe is Amazon’s next big frontier — and right now, you can get in before the crowd.

📈 Big Picture

• Europe sees 1.5 billion visits a month on Amazon.

• U.S. sellers? Only ~1 % have tapped into Amazon Pan-EU. Marketplace Pulse

• More than 200 million active users already buying in Europe — and 250 million+ more potential.

Why it matters to you

• Low competition = higher visibility.

• You diversify away from U.S. market risks.

• You access 30+ countries using Amazon’s global tools.

⚠️ What to watch

• VAT & tax registration differ per country.

• Listings must be localized (language, style).

• Fulfillment options (EFN, Pan-EU FBA, etc.) affect costs and logistics.

✅ Your next move

Start small: pick one or two EU markets. Test with EFN or “Sell Globally.” When you find which markets work, scale with Pan-EU FBA.

Learn more: [Amazon: US vs Europe selling guide]

🚀 RECOMMENDED READS

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