☕ Your Ecommerce Coffee Break (Issue 176)

👋 Happy Tuesday! Here’s your latest ecom news roundup: Find out how ChatGPT can now complete purchases in chat, why fewer than 15% of shoppers reorder online, Amazon and TikTok are rolling out new sales tools, and what Klaviyo’s AI CRM means for smarter marketing.

Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.

In Today’s Edition:

• Today’s Headlines Handpicked For You!

• 🎧 On the Pod: How to Increase Shopify Revenue with Bundles and Bulk Discounts

• What you need to know about AI Instant Checkout

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📰 WHAT’S HAPPENING

📈 General Ecommerce News

• Ecommerce in Europe grows 7 percent [read more]

• Holiday shoppers expect less discounts in 2025 [read more]

• Fewer than 15% of buyers order twice online [read more]

• Holiday browsing spikes just 10 days before Black Friday [read more]

🛒 Platforms & Marketplaces

• Shopify Themes now use one industry tag for better search results [read more]

• OpenAI’s ChatGPT now lets users buy from Etsy [read more]

• Amazon debuts single-tap ‘Add to Delivery’ function [read more]

• TikTok Shop pitches brands like a digital grocer [read more]

📱Social Media & Advertising

• Google Launches New Small-Business Resource Hub [read more]

• Amazon Starts Charging Sales Tax on Ads [read more]

• OpenAI debuts Sora, a TikTok-style AI video app [read more]

• Klaviyo launches B2C CRM with AI agents [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

How to Increase Shopify Revenue with Bundles and Bulk Discounts

In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue.

Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies.

She also provides a masterclass on discount pricing psychology, setting tiers, and when to choose volume bundles over bulk discounts.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Please Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

🤖 AI INSTANT CHECKOUT

ChatGPT Can Now Buy Things — Not Just Talk About Them

ChatGPT just moved from answering questions to placing real orders. The new Instant Checkout feature connects product feeds, AI agents, and secure payments — turning a chat into a sale.

Why it matters: This could redefine ecommerce. No more clicking through sites or filling carts. A shopper could say, “Order those wireless earbuds under $100,” and ChatGPT does the rest — finds, verifies, and completes the purchase.

How it works:

• Dynamic product feed: Merchants send live data on millions of SKUs, updating every 15 minutes.

• Agentic checkout: An AI agent handles the full flow — product selection, merchant coordination, and payment handoff.

• Delegated payment layer: Tokenized payments make the process fast and secure.

• Modular setup: Brands can enable search, checkout, or both — and feed structured data for smarter AI results.

The impact:

• Shoppers get frictionless, instant buying — no forms, no delays.

• Merchants gain control over how their products appear in AI searches.

• Investors see a first glimpse of generative commerce — where AI merges discovery and transaction.

Zoom out: This isn’t a small upgrade — it’s a glimpse into how we’ll shop in the AI era. Every ecommerce platform, from Shopify to Amazon, will need to rethink how their stores connect with conversational AI systems.

Generative commerce could shift the funnel entirely — from search, click, cart, checkout to ask, buy.

Bottom line: If you sell online, it’s time to get your product data AI-ready. The future of ecommerce won’t happen on your website — it’ll happen inside conversations. Learn more here.

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