⭐ September 30 – Your Ecommerce Coffee Break Newsletter (Issue 174)

👋 Happy Tuesday! Here’s your latest ecom news roundup: See how ChatGPT is now driving Walmart traffic, what U.S. brands can learn from Chinese Amazon sellers, how tariffs may affect costs, and why Google still dominates search.

Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.

In Today’s Edition:

• Today’s Headlines Handpicked For You!

• 🎧 On the Pod: How To Succeed In Europe’s Fragmented Ecommerce Market

• How To Optimize E-Commerce Brands for ChatGPT Visibility

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And, as always, send us feedback at [email protected].

📰 WHAT’S HAPPENING

📈 General Ecommerce News

• Trade war ‘tariff hacking’: Retailers get creative [read more]

• China Reaches Global Majority on Amazon [read more]

• Independent sellers move 5 billion products annually [read more]

• ChatGPT is now 20% of Walmart’s referral traffic [read more]

🛒 Platforms & Marketplaces

• Shopify Email now supports dynamic product sections [read more]

• How To Sell on Amazon in 6 Steps [read more]

• Weird: Sold on Walmart, sent by Amazon [read more]

• Etsy: OpenAI announces ChatGPT Instant Checkout [read more]

📱Social Media & Advertising

• Google is still 210x bigger than ChatGPT in search [read more]

• Pinterest introduces Top of Search ads [read more]

• Google tests Brand Profiles in Merchant Center [read more]

• Meta Introduces Vibes: A New Way to Discover and Create Videos [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

How To Succeed In Europe’s Fragmented Ecommerce Market

In this episode, we dive into the challenge of selling products across the diverse markets of Europe.

Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Please Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

🤖 AI ANSWERS ARE THE NEW STOREFRONT

How To Optimize E-Commerce Brands for ChatGPT Visibility

Shoppers now ask ChatGPT, Perplexity, and Google’s AI Overviews to find products, compare options, and decide what’s “best.” If your brand isn’t named in those answers, you may never make the shortlist.

Why it matters: AI mentions drive trust and faster sales cycles. A single “best overall” placement can mean warm traffic, branded searches, and cart-ready buyers.

How to win visibility:

• Answer real questions with quotable 40–80 word summaries.

• Structure content with H2s, FAQs, and spec tables.

• Stay consistent—align SKUs, GTINs, and specs everywhere.

• Earn credibility via reviews, awards, and publisher features.

• Keep it fresh with updated policies, prices, and dates.

The move: Start with one category. Fix schema, publish a clean buying guide, launch a Press & Awards page, and track your Share of Citation.

👉 Get ahead in the answer economy — learn more here.

⭐ TOGETHER WITH Cloudways*

🚀 BFCM IS COMING FAST—ARE YOU READY?

Join Cloudways Prepathon (Sept 30–Oct 2), a free 3-day virtual event to help you optimize your store, attract Gen Z & Gen Alpha, and unlock growth strategies to crush the sales season. Works for Shopify, WooCommerce, Magento, WordPress & more.

👉 Register free today—limited seats! 

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