⭐ September 25 – Your Ecommerce Coffee Break (Issue 173)

The Ecommerce News for Online Sellers, Merchants, and DTC Brands

👋 Happy Thursday! Here’s your ecom news roundup: U.S. inflation ticks up while business activity slows, raising fresh concerns for 2026. Social media keeps pulling shoppers away from traditional sites. Amazon rolls out new AI tools, and TikTok Shops mint new millionaires.

Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.

In Today’s Edition:

  • Today’s Headlines Handpicked For You!

  • 🎧 On the Pod: From Chat To Checkout: The Future Of Ecommerce

  • DTC Daily Creative Testing Playbook

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And, as always, send us feedback at [email protected].

📰 WHAT’S HAPPENING

📈 General Ecommerce News

  • US business activity cools further [read more]

  • U.S. Inflation Hits 2.9%, E-commerce Costs Rising [read more]

  • Tariffs to Hit Slowing U.S. Economy Hard in 2026, OECD Says [read more]

  • Online shopping is moving to social media [read more]

🛒 Platforms & Marketplaces

  • Amazon Expands AI-Powered Shopping Features [read more]

  • Epic Amazon Listing Breakdown [read more]

  • Tik Tok shops can make you a millionaire [read more]

  • Summary: Amazon Accelerate 2025 [read more]

  • Microsoft adds fashion discovery to Copilot [read more]

📱Social Media & Advertising

  • How to Boost Your Engagement on Instagram [read more]

  • X (Twitter) ads: Guide for social marketers [read more]

  • The First 4 Weeks of Google ads for Ecommerce [read more]

  • Threads adds profile keyword search [read more]

  • Yahoo broke 30% of your email list [read more]

🚀 DTC DAILY CREATIVE TESTING PLAYBOOK

Creative Testing Blueprint

Our friends at DTC Daily have created a step-by-step Creative Testing Blueprint that shows why creative has replaced targeting as the #1 driver of ad performance.

Ad platforms have changed the rules — interest targeting no longer works the way it used to. Instead, platforms now rely on the signals inside your creatives.

That’s why DTC Daily built the Creative Testing Blueprint, powered by what they call The Real Creative Engine:

  • Ideate – 4 sources of ideas + past performance data

  • Create – map learnings into formats and personas

  • Test – disciplined process with clear kill rules

  • Scale – double down on winners, cut losers fast

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Podcast

From Chat To Checkout: The Future Of Ecommerce

In this episode, we explore how to boost engagement and recover sales by moving from clicks to conversations.

Giorgio Pagliari, CEO of Spoki, shares how his platform uses WhatsApp and AI to deliver instant customer support, automate communications, and drive revenue growth for e-commerce businesses.

He also explains how AI is creating a new era of conversational commerce.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Please Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

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⭐ TOGETHER WITH Cloudways*

🚀 BFCM IS COMING FAST—ARE YOU READY?

Join Cloudways Prepathon (Sept 30–Oct 2), a free 3-day virtual event to help you optimize your store, attract Gen Z & Gen Alpha, and unlock growth strategies to crush the sales season. Works for Shopify, WooCommerce, Magento, WordPress & more.

👋 Have suggestions? Help us better serve our 9,119 readers by sharing your honest feedback at [email protected]

Yours in ecommerce success,

~ Claus

P.S.: Two Shortcuts to Kickstart Your Store: Download your copy of the "1-Hour Ecommerce Launch & Grow Guide" and the "The 1-Hour Ecommerce Conversion Checklist" today.

Ecommerce Coffee Break
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