⭐ September 18 – Your Ecommerce Coffee Break (Issue 171)

👋 It’s Thursday! Surprise tariffs, Gen Z spending cuts, Prime Day returns, TikTok’s U.S. deal, Amazon & Shopify updates, and social platforms finding new ways to turn clicks into cash—here’s your quick ecommerce news roundup.

Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.

In Today’s Edition:

• Today’s Headlines Handpicked For You!

• 🎧 On the Pod: How To Boost Ecommerce Retention And LTV With No-Code Mobile Apps

• How To Win With Influencer Marketing

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📰 WHAT’S HAPPENING

📈 General Ecommerce News

• New tariff rules bring ‘maximum chaos’ [read more]

• Gen Z pullback could send holiday sales down 5% [read more]

• Prime Day will return on Oct. 7 and 8. [read more]

• TikTok deal will give control to US investors [read more]

🛒 Platforms & Marketplaces

• Amazon: The Single-Product Millionaire [read more]

• What’s New at Shopify this week? [read more]

• Amazon just dropped a big update: Virtual Multipacks [read more]

• Netflix is teaming up with Amazon [read more]

• Google’s merchant center rolled out new policies [read more]

📱Social Media & Advertising

• YouTube is inching closer to becoming a shopping channel [read more]

• Pinterest brings ‘where-to-buy’ links to image ads [read more]

• Gmail adds a Purchases tab [read more]

• Facebook ad costs jump 21% in 2025 [read more]

• Reddit's newest optimization goal optimizes your ad spend [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

How To Boost Ecommerce Retention And LTV With No-Code Mobile Apps

In this episode, we dive into the challenge of keeping customers coming back to online stores.

Gaurav Parvadiya, founder and CEO of Twinr.dev, shares how mobile apps are changing the game for brands. He explains how apps can drive engagement, repeat purchases, and long-term loyalty by reaching customers directly and offering a more personal shopping experience.

He also reveals strategies for using mobile apps to boost customer retention and explains how no-code tools make creating an app easy and affordable.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Please Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

🚨 HOW TO WIN WITH INFLUENCER MARKETING

Influencer marketing isn’t just “paid vs. organic” anymore.

That old playbook is dead. The new winners blend both — and do it fast.

Why it matters:

• TikTok Shop blurred the line, turning creator posts into direct conversions.

• Whitelisting lets you run ads from influencer accounts, boosting trust, clicks, and ROAS.

• The smartest brands repurpose creator content for ads, scale it with whitelisting, and keep organic alive for authenticity.

How to win:

• Nail your briefs: one hook, one product feature, one clear CTA.

• Start small — gift products to creators, then double down on the best performers.

• Balance reach and revenue by combining organic with paid boosts.

👉 Get the full playbook in our podcast interview with Danil Saliukov, CEO of Insense: Listen here.

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