Your Ecommerce Coffee Break Newsletter ⭐

Hey, Claus here,

Happy Friday to the to 6,523 Shopify Merchants, DTC Marketers & Founders reading this newsletter. (The newsletter comes one day later, as I just moved from Buenos Aires to Medellín, Colombia and had to settle in first. ✈️)

Join our brand-new WhatsApp "🗣🌎 Shopify Seller Networking Group" to talk digital marketing, technology, and entrepreneurship. Click this link from your phone to join: https://chat.whatsapp.com/LmgekDxVKyW0R7fpKKoiuk 

And now grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week's podcast was packed with content, so here's a quick recap!

On Monday, Björn van Brakel, Vice President at salesupply.com, shared insights on successfully expanding your ecommerce brand into Europe. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Tuesday, Nikita Vakhrushev, Founder/CEO at aspektagency.com, discussed strategies for significantly enhancing your email deliverability and doubling revenue through your email marketing channel. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Wednesday's archived episode, Amanda Elam, Chief Marketing Officer of Bloomreach.com, discussed building the perfect customer journey and tailoring experiences to individual needs. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

If you're new to the Ecommerce Coffee Break podcast, our playlists feature carefully curated collections of our top episodes organized by topic. Open the playlists here. 

Tune in and subscribe to the podcast. 300+ episodes of free content. Listen in your favorite podcast app or directly in your browser.

⭐ TOGETHER* WITH HONU 3PL

Looking for a reliable 3PL partner to help you take your business to the next level? HONU 3PL is your one stop solution for:

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Sign up here before May 31 and get up to $1000 in bonuses.

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• Biden signed TikTok bill forcing sale by January 2025 or risking ban [Link]

• Gen X Spending Habits In 2024 [Link]

• Shopify Bill Pay manages your business bills from your Shopify admin [Link]

• Meta’s Threads expected to have ads this year [Link]

• YouTube Shorts is getting new targeting categories so advertisers appear next to specific audiences [Link]

• Amazon will account for 40.4% of U.S. retail e-commerce sales [Link]

• Google delays the end of third-party cookies once again [Link]

• Mother's Day spending is set to hit $33.5 billion [Link]

PREMIUM MEMBER EXCLUSIVE NEWS

• Social Media Advertising: Cost, Benefits, and Tips for 2024

• TikTok Influencer Marketing: 2024 Guide to Successful Campaigns

• 30 Live Chat Customer Service Responses, Templates and Scripts for Any Situation

• AI Use Cases: Examples of How Industries Use AI

• Google SEO: Links Are Less Important

🔐 Upgrade to a Premium Membership to unlock 6 more news alerts. (Already a Premium Member? Login Here.)

🤖 TOP 10 CONVERSION RATE OPTIMIZATION TIPS FOR SHOPIFY

Frustrated by low conversion rates on your Shopify store? Conversion rate optimization (CRO) can be your secret weapon. Similar to optimizing a physical store layout for better customer flow, CRO refines your website to encourage visitors towards making a purchase.

This translates to increased sales without additional traffic – essentially maximizing the return on your advertising efforts. For instance, imagine automatically reminding customers about abandoned carts or leveraging AI to personalize product descriptions based on browsing behavior.

These are just a few ways CRO can transform your Shopify store! Unlock your store's full potential – explore 10 powerful CRO tips in the full article.

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