⭐ September 11 – Your Ecommerce Coffee Break Newsletter (Issue 169)

👋 It’s Thursday, and here’s your latest ecom news roundup: Holiday sales may climb 3.4%, Walmart turns to Europe for marketplace growth, and Facebook ad costs jump 21% while TikTok and Google Ads roll out new tools.

Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.

In Today’s Edition:

• Today’s Headlines Handpicked For You!

• 🎧 On the Pod: How AI Is Changing Ecommerce Accounting

• 5 Smart Ecommerce Retargeting Strategies

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📰 WHAT’S HAPPENING

📈 General Ecommerce News

• Holiday sales could grow up to 3.4% [read more]

• Halloween shopping behavior [read more]

• Walmart Looks to Europe for U.S. Boost [read more]

• Amazon Accelerate 2025 will be held in Seattle [read more]

🛒 Platforms & Marketplaces

• What’s New at Shopify? [read more]

• Case Study: Why Amazon seller walked away from FBA [read more]

• Amazon ends “Prime Invitee” after 10 years [read more]

• WooCommerce 10.2 release scheduled for September 16 [read more]

📱Social Media & Advertising

• Google Ads adds new reporting features [read more]

• Instagram now allows you to pin your own comments [read more]

• TikTok Promotion: Boost your visibility [read more]

• Facebook ad costs jump 21% in 2025 [read more]

• TikTok Search Ads Insights [read more]
  

🎙️ ECOMMERCE COFFEE BREAK PODCAST

How AI Is Changing Ecommerce Accounting

In this episode, we explore why many e-commerce brands struggle with tracking their finances and what they can do to fix it.

We are joined by Barbara Malisz-Talha, Product Manager at Synder, who shares how her company helps businesses turn messy, complex financial workflows into clean, intuitive automation.

She explains the risks of "flying blind" with your numbers and how automation, AI, and proper data management can provide a clear, accurate picture of your business's financial health.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Please Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

🚨 5 SMART ECOMMERCE RETARGETING STRATEGIES

Most shoppers don’t buy the first time. Up to 97% leave without purchasing and nearly 70% abandon carts. That’s a lot of lost revenue.

👉 The fix: Retargeting. But here’s the mistake most brands make — relying only on discounts. Price isn’t the main reason people leave.

Smarter retargeting moves:

• Sequential ads: Show a series of tailored messages (reminders, trust-builders, offers).

• Email follow-ups: Cart reminders, browse recovery, win-back campaigns.

• Segmentation: Target based on intent and product interest.

• Past buyers: Push reorders, upsells, or cross-sells.

• A/B testing: Find what copy, offers, and creatives convert best.

💡 Why it matters: Retargeting ads deliver 10x higher CTR than standard display. Done right, they recover lost sales and boost LTV.

✅ Start building smarter retargeting campaigns today. Learn more here.

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