⭐ September 9 – Your Ecommerce Coffee Break Newsletter (Issue 168)

👋 It’s Tuesday, and here’s your latest ecom news roundup: Agentic commerce is on the rise, half of Europe’s shoppers are browsing incognito, and U.S.–China tariff tensions weigh on exports.

Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.

In Today’s Edition:

• Today’s Headlines Handpicked For You!

• 🎧 On the Pod: Why AI Optimization Is The Next Growth Lever For Ecommerce

• What You Need To Know About Shipping Costs, Duties, And Returns

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📰 WHAT’S HAPPENING

📈 General Ecommerce News

• What is agentic commerce? [read more]

• Half of Europe’s shoppers are incognito [read more]

• Amazon faces US nationwide class action [read more]

• US tariff tensions hit Chinese export growth [read more]

🛒 Platforms & Marketplaces

• Amazon US Prime sign-ups slow down [read more]

• Shopify reveals U.S. school shopping trends [read more]

• Walmart targets EU sellers for growth [read more]

• Creator tips: Your TikTok Shop toolkit [read more]

📱Social Media & Advertising

• What is Multi-Touch Attribution in Amazon PPC [read more]

• Meta lets advertisers block AI ad words [read more]

• Meta Shares Info on Incremental Attribution [read more]

• Bots Are Hollowing Out Social Media [read more]
  

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Why AI Optimization Is The Next Growth Lever For Ecommerce

In this episode, we explore why AI is the next big business lever for e-commerce.

Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z, shares how brands can leverage AI for media buying, content creation, and search optimization to boost visibility, conversions, and retention.

He also explains the biggest risks for brands that aren't adapting to AI and how a new "AI Search Visibility Index" helps businesses stay ahead.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Please Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

🚨 WHAT YOU NEED TO KNOW ABOUT SHIPPING COSTS, DUTIES, AND RETURNS

Furniture, fitness gear, electronics — one mistake in shipping, duties, or taxes can wipe out your margin.

The challenge:

• Parcel doesn’t work for large items. Freight is complex and expensive.

• Hidden costs like VAT, tariffs, and duties can shock buyers.

• Returns and delays often kill customer trust.

Why it matters: Many brands avoid selling internationally because it feels too hard. That means they’re leaving global revenue on the table.

The fix: In our interview, Robert Khachatryan, CEO of Freight Right Global Logistics, shares how to:

• Calculate freight costs the smart way

• Avoid duty and tax surprises

• Sell in 45+ countries without setting up local entities

• Expand globally without risking customer trust

Bottom line: Big, bulky shipping doesn’t have to be a nightmare — with the right setup, it’s a growth channel.

🎧 Listen to the full episode to learn how to ship smarter and scale internationally.

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