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- ⭐ August 12 – Your Ecommerce Coffee Break Newsletter (Issue 160)
⭐ August 12 – Your Ecommerce Coffee Break Newsletter (Issue 160)
The Ecommerce News for Online Sellers, Merchants, and DTC Brands
Claus Lauter
August 12, 2025 • Estimated Reading Time: 7 minutes
👋 It’s Tuesday, and here’s your first ecom news roundup of the week: U.S. retail sales rebound strongly in July, while the IRS sets its sights on e-commerce sellers in 2025. Shopify’s GMV surges 42% in Europe, and Amazon’s ad revenue climbs 23% to $15.69 billion.
Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.
In Today’s Edition:
Today’s Headlines Handpicked For You!
🎧 On the Pod: What Every Brand Needs To Know About Shipping Costs, Duties, And Returns For Heavy Goods
What Is A Marketing Flywheel?
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📰 WHAT’S HAPPENING
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
🎙️ ECOMMERCE COFFEE BREAK PODCAST
What Every Brand Needs To Know About Shipping Costs, Duties, And Returns For Heavy Goods
In this episode, we talk about the challenges of shipping big, bulky, and high-value products like furniture, fitness gear, and electronics.
Robert Khachatryan, founder and CEO of Freight Right Global Logistics, shares how to avoid costly mistakes, handle hidden fees like taxes and duties, and make selling large items internationally simple and profitable.
🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube Music]
Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.
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⏰ 1-HOUR QUICK START GUIDES
Were you about to spend $4.99 at Starbucks? Why not invest that $4.99 in yourself and your business by downloading these quick-start guides?
New to selling online? Check out the 1-Hour Ecommerce Launch & Grow Guide — your beginner’s guide to winning your first Shopify customers. Bonus: MP3 audio version included. Get it here.
Already selling? Grab the 1-Hour Ecommerce Conversion Checklist to turn your store into a sales machine. Get it here.
🔍 WHAT IS A MARKETING FLYWHEEL?
The big idea: Marketing flywheels create momentum that builds over time, unlike funnels that end at conversion.
Why it matters
Traditional funnels focus on acquisition. Flywheels prioritize retention — turning customers into your growth engine.
How it works
Three interconnected phases:
Attract — Create valuable content that pulls people in Engage —
Nurture with consistent, personalized communication
Delight — Turn customers into promoters through referrals and feedback
The difference
Funnel: Blog → Lead magnet → Email → Sale → End
Flywheel: Blog → Email challenge → Community → Referrals → More customers
Real results
One creator saw 15% subscriber growth in weeks using referral loops and feedback-driven content.
Bottom line: Happy customers don't just stay — they bring others.
What's next: Map your current customer journey. Where does it end? That's where your flywheel begins. Learn more here.
👋 Have suggestions? Help us better serve our 8,861 readers by sharing your honest feedback at [email protected]
Yours in ecommerce success,
~ Claus
P.S. You launched your business to thrive, not to burn out. Founder Rehab is the reboot designed for exhausted, overwhelmed founders who want to lead with clarity and strength. Click here for details.
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