Your Ecommerce Coffee Break Newsletter ⭐

Hey, Claus here,

Happy Thursday to the to 6,513 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

Grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week's podcast was packed with content, so here's a quick recap!

On Monday, Guido Laredo, a Swiss-Argentine attorney specializing in IP law, shared why trademarks are essential for any online business and how to legally protect your ecommerce brand. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Tuesday, I celebrated the 300th episode and talked about how an idea became a top-rated Shopify podcast with over 23,000 monthly listeners. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Wednesday's episode, Brendan Elias, Founder & CEO at atozformula.com, discussed how to master product sourcing and importing. We talked about how to choose the right product and provided a step-by-step process of sourcing from China. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

If you're new to the Ecommerce Coffee Break podcast, our playlists feature carefully curated collections of our top episodes organized by topic. Open the playlists here. 

Tune in and subscribe to the podcast. 300+ episodes of free content. Listen in your favorite podcast app or directly in your browser.

⭐ TOGETHER* WITH Amplitude

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📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• Global Ecommerce Sales Growth Report [Link]
  

• 14% of returns in 2023 were from fraud [Link]
  

• Meta Advertisers Say Automated System Has Been Glitchy for Weeks [Link]
  

• TikTok Shop now dominates social shopping [Link]
  

• Google makes shopping for clothes smarter [Link]
  

• The Top 50 Fastest-Growing TikTok Fashion Brands [Link]
  

• The Rise Of Ecommerce Ad Metrics [Link]

PREMIUM MEMBER EXCLUSIVE NEWS
(Already a Premium Member? Login Here.)

• Meta advertising: 5 best practices for 2024

• Google updates Merchant Center product data specifications

• How To Connect With Your Audience Using WhatsApp Marketing

🔐 Upgrade for immediate access and unlock 6 more news alerts.

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🤖 ARE BOTS STEALING YOUR NEWSLETTER READERS?

As ecommerce and DTC marketers, we work hard to make our emails fun and interesting for our readers. But lately, we've noticed a big problem - bots are joining our email lists and making it seem like more people are reading our newsletters than there really are.

These bots are computer programs that can automatically open emails and click on links, even if no real person is reading the content.

Suddenly, it looks like a ton of people are super interested in what we're sending out. But really, it's just these bots fooling us. This wrong information can lead us to make bad decisions about what kind of content and offers to include in our newsletters in the future.

Bots don't just waste our time - they can also create security risks. Malicious bots may use newsletter sign-ups as a way to distribute computer viruses or launch phishing attacks to try to trick our readers. And competitors can even use bots to secretly monitor the strategies we're using in our email marketing.

So what can we do to stop these bots from ruining our newsletter performance? The article recommends steps like using CAPTCHA tests and closely analyzing subscriber engagement patterns to identify and filter out bot activity. Taking a proactive, multi-pronged approach is key to protecting our email lists and getting an accurate picture of our real audience.

The article "Why Bots Are Clicking on Your Newsletters" explains how this bot activity can mess up the data we use to measure how well our newsletters are doing. Click here to read the full article.

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Tip: This newsletter is an educational resource and can likely be expensed through your company. I have even written a template for you to use when asking. 

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