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- ⭐ August 7 – Your Ecommerce Coffee Break Newsletter (Issue 159)
⭐ August 7 – Your Ecommerce Coffee Break Newsletter (Issue 159)
The Ecommerce News for Online Sellers, Merchants, and DTC Brands
Claus Lauter
August 07, 2025 • Estimated Reading Time: 7 minutes
👋 It's Thursday, and here's your second ecom news summary of the week: Return fraud hits a staggering $103 billion as retailers scramble for solutions. Shopify crushes earnings while AI reshapes the checkout experience. And we dive deep into why most user-generated content fails to convert.
Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.
In Today’s Edition:
Today’s Headlines Handpicked For You!
🎧 On the Pod: Why Your User Generated Content Isn’t Converting
Boost Sales with Smarter AI
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📰 WHAT’S HAPPENING
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
💬 BIGGEST GROWTH BLOCK?
Quick question—what’s holding you back right now?
I’m always looking to tailor this newsletter to what you need most. Pick your top challenge below—it only takes 5 seconds.
What’s your #1 current challenge when it comes to growing your online store? |
🎙️ ECOMMERCE COFFEE BREAK PODCAST
Why Your User Generated Content Isn’t Converting
In this episode, we talk about why most user-generated content (UGC) doesn’t convert into sales—and how to fix that.
Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead.
He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC actually perform on different platforms.
🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]
Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.
How did you like this podcast episode? |
🔍 BOOST SALES WITH SMARTER AI
AI-powered product recommendations are changing the game for Shopify stores—and most tools still get it wrong.
Why it matters: Done right, personalization can drive serious conversions. But generic "customers also bought" lists? They don’t cut it anymore.
👨💻 Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify app, shares what really works:
AI that learns from real buyer behavior
Tailored “Shop the Look” bundles for fashion stores
A simple plug-and-play setup—no dev team needed
Balance between automation and human input
⚠️ Most apps miss context. Nico’s tool fixes that—showing the right product at the right time with photo-realistic AI visuals.
Bottom line: Personalization is no longer optional. Smart recs = more conversions.
👋 Have suggestions? Help us better serve our 8,712 readers by sharing your honest feedback at [email protected]
Yours in ecommerce success,
~ Claus
P.S. You didn’t start your business to burn out. Founder Rehab is the reset built for tired, overwhelmed founders ready to lead smarter. Let’s fix what’s broken. Click here for details.
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