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- ⭐ August 5 – Your Ecommerce Coffee Break Newsletter (Issue 158)
⭐ August 5 – Your Ecommerce Coffee Break Newsletter (Issue 158)
The Ecommerce News for Online Sellers, Merchants, and DTC Brands
Claus Lauter
August 05, 2025 • Estimated Reading Time: 7 minutes
👋 It’s Tuesday, Big shifts are hitting ecom this week: Trump scraps the de minimis import rule worldwide. AI shopping agents are on the rise, and 70% of shoppers say they’ll bail if they can’t pay their way.
Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.
In Today’s Edition:
Today’s Headlines Handpicked For You!
🎧 On the Pod: Amazon MCF: The Easiest Way To Fulfill Shopify Orders
🔥 Stop Wasting Ad Spend on Broken AttributionBrutal Truth!
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📰 WHAT’S HAPPENING
📈 General Ecommerce News
Trump suspends the de minimis exemption worldwide [read more]
Google Chrome adds AI store reviews for U.S. shoppers [read more]
Walmart now leads Amazon in same-day delivery [read more]
The Rise of AI Shopping Agents: Differentiate or Die [read more]
70% of Online Shoppers Will Leave If They Can’t Pay Their Way [read more]
🛒 Platforms & Marketplaces
📱Social Media & Advertising
Google AI Overviews has devastating impact on website traffic [read more]
TikTok is testing a new advertising tool called Engaged Session [read more]
YouTube is testing a new display of collaborators on clips [read more]
Microsoft Advertising just made brand safety a whole lot easier [read more]
Instagram is limiting live streaming to accounts with 1k+ followers [read more]
🎙️ ECOMMERCE COFFEE BREAK PODCAST
Amazon MCF: The Easiest Way To Fulfill Shopify Orders
In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels.
Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, and cost-effective fulfillment strategies that can boost both your Shopify sales and Amazon rankings.
🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]
Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.
How did you like this podcast episode? |
🔥 STOP WASTING AD SPEND ON BROKEN ATTRIBUTION
The bottom line: Ad platforms lie about conversions, costing e-commerce brands millions in misallocated budgets.
What's happening: Scott Desgrosseilliers, CEO of Wicked Reports, reveals that most attribution tools create "sources of truth that aren't really sources of truth."
The biggest lie: Platforms claiming credit for conversions 30 days after a single impression. "You're telling me 29 days ago I looked at something and today I bought? That's the biggest lie."
Why it matters:
Brands waste 4x more on retargeting vs. new customer acquisition
AI bidding targets existing customers (easier conversions) instead of growth
Most companies can't separate new vs. repeat customer performance
The solution: The Five Forces system:
Intention - Set clear campaign goals
Expectation - Align team on measurement strategy
Action - Launch with proper tracking
Outcome - Measure what matters
Optimization - Fix based on data
Success story: One lobster company went from losing money on Facebook to 10:1 ROI by tracking the full customer journey—not just last-click attribution.
What's next: AI-powered attribution is finally making accurate measurement accessible to $1-50M e-commerce brands.
Take action: Stop flying blind. Start tracking what actually drives revenue.
👋 Have suggestions? Help us better serve our 8,644 readers by sharing your honest feedback at [email protected]
Yours in ecommerce success,
~ Claus
P.S. Feeling stuck and overwhelmed in your business? Founder Rehab is a 90-day reset to simplify, delegate, and regain control—no fluff, real help for $100K+ founders. Ready? Click here for details.
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