⭐ July 22 – Your Ecommerce Coffee Break Newsletter (Issue 154)

👋 It’s Tuesday—time for your first ecom news roundup of the week: Amazon quietly hikes prices while Walmart cuts costs. OpenAI eyes a cut of your sales. Gmail tests ecommerce ads, and TikTok Shop keeps breaking records. Let’s dive in.

In Today’s Edition:

• Today’s Headlines Handpicked For You!

• 🎧 On the Pod: How AI Is Making Marketing Attribution (Finally) Easy

• Multi-Marketplace Selling: Your Secret Weapon

💡 Stay ahead of the game with 250+ sellers who get the latest industry news first. Join our free seller portal here. 

📰 WHAT’S HAPPENING

📈 General Ecommerce News

• Amazon quietly raised prices [read more]

• OpenAI is planning to take a cut from online product sales [read more]

• Gmail tests Demand Gen ecommerce ads [read more]

• 67% of back-to-school shoppers are already buying [read more]

• Why retailers and brands need to start thinking about GEO [read more]

🛒 Platforms & Marketplaces

• Amazon Prime Day 2025 data from 3,500+ brands [read more]

• Wix launched its new AI Visibility Overview [read more]

• Shopify quietly sets boundaries for AI agents [read more]

• TikTok Shop has emerged as the fastest-growing online retailer [read more]

• How Walmart is targeting high-income online shoppers [read more]

📱Social Media & Advertising

• 15 Things You Didn’t Know AI Could Do for Your Brand [read more]

• TikTok has added another way to schedule content [read more]

• Threads now lets users sign up with Facebook [read more]

• Why Publishing More Content Is Killing Your SEO [read more]

• SEO is out, Generative Engine Optimization (GEO) is in [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

How AI Is Making Marketing Attribution (Finally) Easy

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns.

He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their

strategies.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

💡 MULTI-MARKETPLACE SELLING: YOUR SECRET WEAPON

The big picture: Selling on 5+ platforms drives exponential growth, but manual management kills profits and sanity.

Why it matters now: The post-COVID e-commerce boom created massive opportunity, but competition is fiercer than ever. High-performing sellers average 5+ channels while single-platform sellers miss 80% of potential customers.

The brutal reality:

• Order chaos across Amazon, eBay, TikTok, Shopify

• Inventory nightmares - overselling costs 30% in lost revenue

• Pricing updates manually eat 15+ hours weekly

• Integration headaches with 150+ marketplace APIs changing quarterly

• Manual processes = costly mistakes that kill customer loyalty

Success story: UK furniture retailer Life Interiors operates globally across multiple warehouses and channels. After implementing unified commerce operations, they:

• Cut order processing time by 40%

• Reduced inventory discrepancies by 25%

• Slashed overselling by 30%

• Scaled from local to global seamlessly

The AI advantage: Modern platforms now use AI for demand forecasting, preventing the cash flow nightmare of overstock while eliminating stockouts that lose customers forever.

Plot twist: Successful online brands are opening brick-and-mortar stores - not to sell more in-store, but to boost online sales in those regions by 40%+.

Bottom line: Automation isn't optional anymore. Winners scale smart, not hard. Your competitors are already there.

What's next: Audit your current setup. Count your active selling channels. If it's under 5, you're leaving serious money on the table.

👉 Watch our full interview about this topic with Chris Timmer here.

📩 ANOTHER NEWSLETTER WORTH CHECKING OUT (I read it!)

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