Your Ecommerce Coffee Break Newsletter ⭐ (Issue 153)

👋 It’s Thursday, and here’s your second ecommerce news roundup of the week: Prime Day 2025 broke records, GenAI played a big role in boosting sales, and Trump’s new tariffs could shake up global trade. Yotpo’s latest report dives into how shoppers think with AI in the mix. Plus, social commerce is booming.

In Today’s Edition:

• Today’s Headlines Handpicked For You!

• 🎧 On the Pod: How BattlBox Cracked the Short-Form Video Secret for Sales Success

• Meta Ads Aren't Dead — But Your Strategy Might Be

👉 For more tips to grow your online store, subscribe to our YouTube channel here: Ecommerce Coffee Break on YouTube

📰 WHAT’S HAPPENING

📈 General Ecommerce News

• Yotpo’s 2025 AI Shopper Behavior Report [read more]

• Amazon Prime Day 2025 delivers record sales [read more]

• Trump places a 30% tariff on EU imports [read more]

• AI and Social Commerce Reshape Shopping [read more]

• GenAI set to drive Prime Day shopping boom [read more]

🛒 Platforms & Marketplaces

• AI Is Fueling A $100 Billion Boom In Social Commerce [read more]

• Shopify Email now filters out bot-generated signups [read more]

• eBay Tests Auto Price Reduction [read more]

• Marketers stick with TikTok Shop [read more]

• Amazon seller tanks own brand in price war [read more]

📱Social Media & Advertising

• Snapchat reaches 453M+ people daily [read more]

• Meta rolls out AI chatbot for e-commerce use [read more]

• YouTube Launches Side-By-Side Ads [read more]

• Google Shopping ad clicks surge 18% [read more]

• Wasting money on ads with no results? Join Ecomm Hero* and turn your Amazon brand around—before Q4 hits! Start today, book your discovery call.

🎙️ ECOMMERCE COFFEE BREAK PODCAST

How BattlBox Cracked the Short-Form Video Secret for Sales Success

In this Ecommerce Summer School archive episode, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts.

Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success.

Learn about their content creation strategy, the importance of authentic branding, and insights on the future of content marketing in e-commerce.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

💡 META ADS AREN'T DEAD — BUT YOUR STRATEGY MIGHT BE

The big picture: Meta ads expert Marin Ištvanić scaled brands from $2K to $100K daily spend by fixing fundamental mistakes most advertisers make.

Why it matters: 90% of your ads will fail — but that's exactly the point.

The Reality Check

• Meta ads are harder post-iOS updates

• They're amplifiers, not magic bullets

• You need product-market fit first

Most Common Mistakes:

• No proper tracking setup

• Generic messaging to wide audiences

• Launching single ads (hit or miss)

• Not knowing your break-even numbers

The Winning Structure:

• Testing: 3-6 ad variations per ad set

• Research: Understand why customers buy

• Scaling: Use Advantage+ Shopping for winners only

• Budget: Start comfortable, scale on performance

Bottom line: Facebook ads are assumption tests. Launch multiple concepts, kill what doesn't work, double down on winners.

What to do: Audit your tracking, research your customers, and test multiple ad variations — not just one "perfect" ad.

Watch the full interview with Marin Ištvanić here. 

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