Your Ecommerce Coffee Break Newsletter ⭐ (Issue 152)

👋 It’s Tuesday, and here’s your first ecom news roundup of the week: U.S. online sales hit $24B in just four days. Retail growth slows across the board. Amazon leans into AI, Shopify partners with ChatGPT, and Meta shuts down native checkout.

In Today’s Edition:

• Today’s Headlines Handpicked For You!

• 🎧 On the Pod: How To Boost Your Margins By Fixing The Way You Source From Asia

• How To Grow Your Ecommerce Store Organically

🙏 Would you do me a quick favor?
When you're done reading today's email, could you hit "reply" and let me know, in just a few words, what Ecommerce topics are most interesting to you right now?

📰 WHAT’S HAPPENING

📈 General Ecommerce News

• Adobe says US e-com sales hit $24.1B from July 8-11 [read more]

• U.S. retail sales slowed across nearly all sectors [read more]

• Inside 90 Days of Trump’s Trade Blitz [read more]

• FTC warns Amazon and Walmart over fake Made in USA claims [read more]

• Germany introduces mandatory cancellation button [read more]

🛒 Platforms & Marketplaces

• Amazon to use AI to enhance and increase product listings [read more]

• OpenAI quietly added Shopify as a shopping search partner [read more]

• Interesting change to Shopify's bot policy [read more]

• TikTok Shop Brands Face Uncertain 2025 [read more]

• Goodbye, Meta Checkout [read more]

📱Social Media & Advertising

• Reels are dominating on Facebook and Instagram [read more]

• Instagram SEO in 2025 [read more]

• Why are Google Ads CPCs increasing? [read more]

• Why advertisers are going all in on full-funnel [read more]

• People Are Searching More, But Not Just on Google [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

How To Boost Your Margins By Fixing The Way You Source From Asia

In this podcast episode, I chat with sourcing expert Omer Sasson about smarter ways to source from Asia.

We cover backup suppliers, finding and vetting factories, navigating tariffs, and working across cultures — all to help you boost margins and avoid costly mistakes.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

💡 HOW TO GROW YOUR ECOMMERCE STORE ORGANICALLY

The big idea: Skip expensive ads. Build lasting growth through authentic content and customer connections.

Why organic marketing wins

• Sustainable growth without constant ad spend Higher trust through valuable, non-promotional content

• Better ROI as strategies compound over time Authentic connections that create loyal customers

Top strategies that work:

Content creation:

• Blog regularly about topics your customers care about

• Make videos showing products in action

• Start a podcast to establish authority

SEO & visibility:

• Optimize for search with targeted keywords

• Build partnerships for guest posts and collaborations

• Use social media with branded hashtags

Community building:

• Work with influencers who align with your values

• Launch affiliate programs for word-of-mouth growth

• Email marketing with personalized, helpful content

• Referral rewards that incentivize sharing

Before you start:

Ensure you have an irresistible product, know your target audience, and have a website that converts.

Bottom line: Organic marketing takes time but builds sustainable growth. Combine 2-3 strategies, stay consistent, and watch your ecommerce business thrive.

Next step: Pick one strategy from this list and start implementing it this week. Learn more here.

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