⭐ Your Ecommerce Coffee Break Newsletter (Issue 149)

👋 It’s Thursday, and here’s your second ecommerce news update of the week: 📉 U.S. online shopping just saw its steepest drop in 10+ years. Airfreight from China to the U.S. is down 43%. BNPL loans will now impact credit scores.

Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.

In Today’s Edition:

• Today’s Headlines Handpicked For You!

• 🎧 On the pod: 5 Metrics To Track Now That Will 10X Your Brand

• YouTube Shopping = Real Revenue

👋 And as always, feel free to send feedback or just say hi: [email protected].

📰 WHAT’S HAPPENING

📈 General Ecommerce News

• U.S. Online Shopping Had its Biggest Drop in Over a Decade [read more]

• China–US e-commerce airfreight plunges 43% [read more]

• Buy Now, Pay Later loans will soon affect credit scores [read more]

• Trump Says He Has a US Buyer for TikTok [read more]

• Trump confirms a trade deal with China has been signed [read more]

🛒 Platforms & Marketplaces

• Summertime Prep for Holiday Selling [read more]

• Amazon spends $4B to reach rural America [read more]

• Shopify officially turned 21 [read more]

• Shopify: New Analytics Experience [read more]

• TikTok Announces Two New Shopping Events [read more]

📱Social Media & Advertising

• 44 AI Marketing Statistics for 2025 [read more]

• TikTok’s influence on luxury fashion [read more]

• X To Charge For Ads Based On Size [read more]

• Microsoft Advertising is retiring Target CPA and ROAS bids [read more]

• YouTube will soon auto-generate Shorts with Google’s Veo AI [read more]

• Trustoo collects and displays authentic reviews that build brand-customer trust, driving higher conversions and improved retention. [read more]*

🎙️ ECOMMERCE COFFEE BREAK PODCAST

5 Metrics To Track Now That Will 10X Your Brand

In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big.

Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and real examples of massive growth.

Learn about the four important numbers every business owner should track and discover why most companies struggle with marketing when trying to scale up..

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

💡 YOUTUBE SHOPPING = REAL REVENUE

At VidCon 2025, creators Carter Kench, Christie Xie, and Ben Schlichter shared how they’re turning YouTube Shopping into a serious income stream—often earning more from affiliate links than AdSense.

🔥 What’s working:

• In-video product tags drive 43% more clicks than description links alone.

• Auto-tagging saves time and keeps content clean.

• Authenticity wins. Only recommend what you believe in. Viewers can tell.

• Negative reviews still pay. Thanks to full-basket commissions, creators earn even when viewers don’t buy the featured product.

• Audience = idea engine. 75% of Ben’s shopping videos come from viewer suggestions.

• Affiliate data = deal fuel. Ben used his stats to pitch Lowe’s—and landed a deal.

⚡ Why it matters: YouTube Shopping isn’t just a tool—it’s a strategy. The smartest creators use it to monetize smarter, build trust, and grow brand partnerships.

✅ Action step: If you're a creator with 10K+ subs, tap into YouTube Shopping. Focus on authentic content, tagged products, and audience data to maximize your earnings

[Learn more]

🔥 Free Store Revenue Potential Discovery Call

Want more revenue from your store? Let’s find out where you’re leaving money on the table.

I’m offering a free 20-minute Store Revenue Potential Discovery Call. No fluff. No generic advice.

I’ll review your store, pinpoint one key issue where you’re missing sales, and share your next step to fix it. If it makes sense, we’ll discuss working together to accelerate your growth.

If you’re serious about growing your store, don’t guess—get clarity. I only offer 5 free calls per week—grab yours before they’re gone.

After our call, you’ll have a clear, actionable step to boost your revenue.

👉 Book Your Free Call Here

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