⭐ Your Ecommerce Coffee Break Newsletter (Issue 146)

Claus here. It’s Tuesday, and here’s your first ecom news summary of the week: Tariffs are hitting secondhand platforms, and Temu’s U.S. sales are slipping. Amazon sellers are battling broken returns, while Amazon rolls out new AI tools.

Grab your coffee, it’s a 1-min skim or a 3-minute to make you a smarter online seller.

In Today’s Edition:

• What's Happening: Today’s Headlines Handpicked For You!

• 🎧 On the pod: Launch on TikTok Shop the Right Way (Based on the Data)

• WhatsApp Ads Are Here: What Sellers Need To Know

👋 And as always, feel free to send feedback or just say hi: [email protected].

📰 WHAT’S HAPPENING: Today’s Headlines handpicked for you!

📈 General Ecommerce News

• Market Concentration in eCommerce [read more]

• Tariffs Hit Secondhand Shopping Platforms [read more]

• Temu’s US Sales on a Losing Streak on Tariffs, Ad Spending Cut [read more]

• How Users Act on Social Platforms in 2025 [read more]

• Easy returns cause big trouble for Amazon sellers [read more]

• ByteDance Expands E-Commerce Through Douyin [read more]

🛒 Platforms & Marketplaces

• Shopify: Upgrade your corporate gifting page—and your whole gifting workflow—in time for the holiday season. Get two months free. [Learn more]*

• Guide to Amazon’s New Returns Processing Fee [read more]

• 5 Amazon AI tools that can help this Prime Day [read more]

• AliExpress Launches Local+ for Faster European Shipping [read more]

• ​How to Do TikTok SEO [read more]

📱Social Media & Advertising

• Google brings AI video tool to YouTube [read more]

• 70 AI prompts for marketers [read more]

• Improving user experience with pop-ups and gamification [read more]

• PayPal Debuts Shoppable Ads for Publisher Sites [read more]

• Meta's Advantage+ Adds Gen AI Tools for Advertisers [read more]

• ​5 Revolutionary Strategies for Enterprise Ecommerce SEO [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Launch On TikTok Shop The Right Way (Based On The Data)

In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed.

Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales.

Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and other platforms.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Check out our playlist with over 400 free episodes on ecommerce and marketing.

🔥 WHATSAPP ADS ARE HERE: WHAT SELLERS NEED TO KNOW

Meta’s rolling out ads on WhatsApp’s “Updates” tab, ending its ad-free run. Launched June 16, 2025, businesses can tap status ads and promoted channels to reach 1.5B daily users.

Why it matters:

WhatsApp’s 3B+ users are a goldmine. Meta’s $160B ad revenue in 2025 shows its ad prowess. Ads use location, language, and engagement—not messages—for targeting. EU rollout delayed to 2026 over privacy rules.

Status ads:

Blend into Stories-like updates. Promoted channels: Amplify brand visibility. Privacy: End-to-end encryption stays secure.

What’s next:

Shopify and Amazon sellers, use Meta’s ad tools for WhatsApp campaigns. Adjust targeting in Accounts Center. Test ad creatives now to optimize click-through rates.

Start at https://business.whatsapp.com/

📲 Free Store Revenue Potential Discovery Call

Want more revenue from your store? Let’s find out where you’re leaving money on the table.

I’m offering a free 20-minute Store Revenue Potential Discovery Call. No fluff. No generic advice.

I’ll review your store, pinpoint one key issue where you’re missing sales, and share your next step to fix it. If it makes sense, we’ll discuss working together to accelerate your growth.

If you’re serious about growing your store, don’t guess—get clarity. I only offer 5 free calls per week—grab yours before they’re gone.

After our call, you’ll have a clear, actionable step to boost your revenue.

👉 Book Your Free Call Today. Click here.

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