⭐ Your Ecommerce Coffee Break Newsletter (Issue 144)

It's Tuesday, June 17, and we're diving into the latest ecommerce trends, including the cooling China–US ecommerce boom, Shopify’s stablecoin payments, Amazon’s impact on local retailers, and much more.

In Today’s Edition:

• What's Happening: Today’s Headlines Handpicked For You!

• 🎧 On the pod: How to Find (and Fix) the Real Reasons Your Store Isn’t Converting

• Google Ads Strategies for 2025 Success.

Don’t keep us a secret: Share the newsletter with your friends.

📰 WHAT’S HAPPENING: Today’s Headlines handpicked for you!

General Ecommerce News

• McKinsey finds consumer disruptions becoming permanent. [read more]

• Busiest US seaport takes hit from 145% China tariffs, worries remain [read more]

• General air cargo dips as China–US e-commerce boom cools down [read more]

• Shippers call USPS nonstandard fees punitive. [read more]

• Exaggerated product claims quicken sales, cut margins. [read more]

Platforms & Marketplaces

• Amazon introduces 3 AI-driven solutions for faster shipping. [read more]

• Shopify: Manually entering influencer orders into Shopify? Send To Many transforms an order spreadsheet into orders in less than 5 minutes. 2 months free. [read more]*

• Shopify partners with Coinbase, Stripe for swift, secure global stablecoin payments [read more]

• TikTok shoppers driven by discounts [read more]

• Amazon Ads launches new AI tools for advertisers [read more]

• Walmart Marketplace Experiences Record Growth [read more]

Social Media & Advertising

• Google Ads fits into AI mode [read more]

• YouTube tests 30-second non-skippables [read more]

• Meta AI app raises privacy concerns [read more]

• PayPal rolls out Storefront Ads for merchants. [read more]

• WhatsApp to show ads leveraging Meta data. [read more]

• Reddit introduces AI tools enhancing brand advertising. [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

How To Find (And Fix) The Real Reasons Your Store Isn’t Converting

In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.

Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.

He shares simple strategies to boost conversions, build trust, and grow your store.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

🔥 GOOGLE ADS STRATEGIES FOR 2025 SUCCESS

As digital competition intensifies in 2025, leveraging Google Ads with updated strategies is vital for businesses seeking higher visibility, better ROI, and sustainable growth. With AI-powered ad delivery and evolving search behavior, marketers must adapt to stay competitive. Here's how to build a winning Google Ads strategy in 2025.

1- Embrace AI-Driven Automation Google’s AI is smarter than ever. Use automation features like Performance Max campaigns to simplify ad creation and reach the right audience across Google’s full inventory. These campaigns automatically test creatives and allocate budget based on performance.

Tips:

• Let machine learning optimize bids.

• Supply high-quality assets (videos, headlines, images).

• Regularly review Insights tab for actionable data.

2- Leverage First-Party Data With third-party cookies fading, first-party data is now a goldmine. Integrate your CRM with Google Ads to retarget known customers and improve personalization.

Best practices:

• Use Customer Match to re-engage past buyers.

• Set up enhanced conversions for better attribution.

3- Optimize for Voice & Visual Search. Search behavior is shifting. Voice and image-based queries are on the rise. Optimize ad copy and landing pages with conversational keywords and visual content to align with evolving user behavior.

4- Focus on Conversion Value, Not Just Volume. Shift from basic conversion tracking to value-based bidding. Google’s algorithms can now optimize for revenue, not just clicks.

5- Monitor AI with Human Insight AI helps, but don’t forget manual review. Regular audits ensure campaigns stay aligned with your brand goals and avoid wasted spend.

[Continue Reading…. ]

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