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- ⭐ Your Ecommerce Coffee Break Newsletter (Issue 143)
⭐ Your Ecommerce Coffee Break Newsletter (Issue 143)
The Ecommerce News for Online Sellers, Merchants, and DTC Brands
Claus Lauter
June 12, 2025 • Estimated Reading Time: 7 minutes
Hey there, it's Claus! 👋
Happy Thursday to all the online sellers, marketers, and founders reading this newsletter!
Here are today’s must-know e-commerce headlines, served up faster than your morning espresso.
In Today’s Edition:
What's Happening: Today’s Headlines Handpicked For You!
🎧 On the pod: Click, Drag, Sell—E-Commerce Made Simple with Brizy
How To Acquire Customers With Instagram Ads In 2025
Today's newsletter is 556 words—a 2-minute, 48-second read.
📰 WHAT’S HAPPENING: Today’s Headlines handpicked for you!
General Ecommerce News
Platforms & Marketplaces
Sezzle has filed a lawsuit against Shopify [read more]
Walmart allows marketplace sellers to use Amazon FBA [read more]
UK pressures Amazon to clean up review abuse [read more]
TikTok's: No More Freebies for US Merchants [read more]
Trump likely will delay the TikTok ban again [read more]
Walmart expands drone delivery network [read more]
Social Media & Advertising
🎙️ ECOMMERCE COFFEE BREAK PODCAST
Click, Drag, Sell—E-Commerce Made Simple with Brizy
In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert.
Discover how modern tools help small businesses create professional websites without hiring developers.
You’ll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to make pro-level design tools simple and accessible for everyone.
🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]
How did you like this podcast episode? |
🔥 HOW TO ACQUIRE CUSTOMERS WITH INSTAGRAM ADS IN 2025
In today’s AI-driven feed, success comes from pairing scroll-stopping Reels with smart, automated targeting that finds buyers before they even know they’re shopping.
Rethink the Funnel for New Formats
Instagram’s 2025 feed is led by 3-minute Reels, carousels, and Collab ads uniting brands with creators. Launch awareness ads on these surfaces, then retarget engaged viewers with product-tagged Stories that jump straight to checkout.
Automate Audience Growth with Advantage+
Meta’s upgraded Advantage+ Sales Campaigns now accept custom inclusions and exclusions while running multiple ad sets, letting AI handle bidding as you steer relevance. Allocate a learning-phase budget of at least ten times your target cost per purchase to speed optimisation.
Quick setup checklist
Feed at least 500 recent conversions to train the model
Exclude past buyers if chasing net-new users
Upload 5–10 creative variants so the algorithm pairs hooks with niches
Make Reels That Sell
Reels CPMs average $8.58 and clicks cost under $1, making short video the cheapest discovery tool today. Use Meta’s royalty-free trending sounds and open with motion or text answering “why buy” in two seconds. Check Later’s trend list each Monday.
Measure What Matters
Ads Manager now merges view-through and click-through data, giving clearer blended lift. Add post-purchase surveys to see which creative truly converted, funnel 70 % of spend into the top two winners, and keep testing fresh ideas weekly.
Key Takeaway
Let Meta’s AI find the audience, but own the story: fast Reels, clear tags, and relentless creative rotation will keep your customer pipeline full in 2025, all year long. [Continue Reading…. ]
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👋 And as always, feel free to send feedback or just say hi: [email protected].
Yours in ecommerce success,
Claus
The Ecommerce Coffee Break Podcast + Newsletter ☕ 100% powered by caffeine and curiosity. ❤️ Buy me a coffee to support independent media that delivers unbiased ecommerce advice.
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