Your Ecommerce Coffee Break Newsletter ⭐

Hey, Claus here,

Happy Thursday to the to 6,526 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

Grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week's podcast was packed with content, so here's a quick recap!

On Tuesday, Diana Birsan, cofounder of hypehound.io, discussed partial payments and why it's a powerful selling strategy in 2024. 🎧 Full episode at [Episode Page] [Apple Podcasts] [Spotify]

On Wednesday's archive episode, Travis Mariea, CEO of flxpoint.com, talked about automating and optimizing dropship, marketplace, and fulfillment operations. 🎧 Full episode at [Episode Page] [Apple Podcasts] [Spotify]

If you're new to the Ecommerce Coffee Break podcast, our playlists feature carefully curated collections of our top episodes organized by topic. Open the playlists here. 

Tune in and subscribe to the podcast. 300+ episodes of free content. Listen in your favorite podcast app or directly in your browser.

⭐ THIS NEWSLETTER ISSUE IS BROUGHT TO YOU BY*: Smart Ecommerce Marketing

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📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• TikTok is approaching 150 million monthly users in the U.S. [Link]
  

• Ecommerce Coffee Break completed a major overhaul on the YouTube channel — check it out! [Link]
  

• All your competitor’s Amazon ads will be publicly viewable soon [Link]
  

• Instagram’s new Blend feed test could be used for your most loyal fans [Link]
  

• More than half of shoppers would use generative AI for clothing purchases [Link]
  

• How Google’s AI Search Will Change Marketing Strategy [Link]
  

• 58% of shoppers say that generative AI has already improved their online shopping experience. [Link]
  

• 🔐 7 more alerts items are waiting for you here.

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🤖 WILL ECOMMERCE GROWTH SLOW DOWN IN 2024?

With the surge in online shopping over the past few years, many are wondering - will ecommerce growth finally start to slow down in 2024? The rapid rise of AI (artificial intelligence) technology in ecommerce could be a major factor.

AI allows retailers to provide shoppers with a more personalized and human-like digital experience through conversational AI assistants and features like virtual try-ons. It also enables businesses to create product content rapidly and make smarter marketing decisions based on customer data.

However, as AI automates more ecommerce jobs, there are concerns about potential job losses. Companies will need to be cautious about unethical or excessive use of automation.

The influence of AI innovations could perpetuate ecommerce growth by making the online shopping experience even more compelling and efficient for consumers. Conversely, societal pushback against AI's impact on jobs may put the brakes on its expansion.

Ultimately, ecommerce's 2024 trajectory depends on how successfully retailers can wield AI to attract shoppers while also maintaining public trust. Industry experts forecast the growth rate and provide more insights - read their full analysis by clicking the link. [Read full article]

👉 Still believe investing in podcast marketing to reach your audience is useless? Think twice.

The Infinite Dial, an annual survey from Edison Research, just dropped, detailing the behaviors of Americans listening to online audios and podcasts.

The data shows an increasing audience of podcast and audio media.

- 76% of those in the U.S. age 12+ have listened to online audio in the last month, an estimated 218 million people

- 90% of those age 12-34 and 85% of those age 35-54 have listened to online audio in the last month

Definitely something to consider when thinking about new avenues for ad buys or opportunities for organic content! [Read full article]

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