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- ⭐ Your Ecommerce Coffee Break Newsletter (Issue 139)
⭐ Your Ecommerce Coffee Break Newsletter (Issue 139)
Shopify Store Builder, DHL's Cross-Border Power Move, Meta’s Ad Innovations
Claus Lauter
May 29, 2025 • Estimated Reading Time: 7 minutes
Hey, Claus here. Happy Tuesday to all the online sellers, marketers, and founders reading this newsletter!
Shopify’s rolling out upgrades. Meta’s getting smarter with ads. And Amazon? Well, they’re doing Amazon things.
Missed the headlines? No worries. I’ve pulled what matters most straight to your inbox.
In Today’s Edition:
What's Happening: Today’s Headlines Handpicked For You!
🎧 On the pod: What Smart Inventory Management Looks Like (And Why You Need It)
AI Will Soon Dominate Ad Buying, You Like It or Not
Today's newsletter is 507 words—a 2-minute, 32-second read.
And, as always, send us feedback at [email protected]
📰 WHAT’S HAPPENING: Today’s Headlines handpicked for you!
General Ecommerce News
Platforms & Marketplaces
Social Media & Advertising
Meta Rolls Out New AI Features for Retailers [read more]
Pinterest Adds AI-Powered Refinements to Visual Search [read more]
YouTube Launches TV-Friendly Shopping Ads [read more]
Amazon Unveils AI Ads and New Prime Video Formats [read more]
TikTok Adds a Dedicated AI Assistant for In-App Sellers [read more]
🎙️ ECOMMERCE COFFEE BREAK PODCAST
What Smart Inventory Management Looks Like (And Why You Need It)
This podcast episode dives into smart inventory management for fast-growing Shopify brands.
Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to stay in stock without overstocking, avoid spreadsheet chaos, and grow your business efficiently.
🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]
How did you like this podcast episode? |
🔥 AI Will Soon Dominate Ad Buying, You Like It or Not
AI just stormed the ad room and won’t wait for you to catch up. Ignore it, and every click you buy next quarter will cost more than it should.
Why it matters:
Muscle without payroll. Google Performance Max, Meta Advantage+, and Amazon’s new Ad Recommender build audiences, bids, and creatives while you sleep. Perfect for lean teams running sub-$5 M stores that can’t hire a media agency.
Real money on the table. Agencies tracking early pilots report 20-30 % ROAS bumps in 30 days—a margin boost you can pour straight into inventory, faster shipping, or finally paying yourself a salary.
But the bots aren’t saints. These black-box campaigns learn on your dime; they’ll happily torch cash until the algo settles. Cap spend at 10 % of your monthly ad budget, set strict ROAS/CPA goals, and turn off placements that clash with your brand.
Mind the hidden fees. AI loves cheap clicks overseas, but tariffs and shipping can kill the deal. Sync ads with Shopify’s new DHL rates or Stord’s Ware2Go network to keep landed costs in check.
Do this today: Spin up one AI-driven campaign, lock in a guardrail, and audit results every Friday. Scale only the ad sets beating your manual benchmark.
👋 As always, feel free to send feedback or just say hi: [email protected].
Yours in ecommerce success,
Claus
❤️ Support independent media by a solo creator delivering unbiased ecommerce advice. The Ecommerce Coffee Break Podcast + Newsletter ☕ 100% powered by caffeine and curiosity.
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