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- ⭐ Your Ecommerce Coffee Break Newsletter (Issue 138)
⭐ Your Ecommerce Coffee Break Newsletter (Issue 138)
Shopify Summer Edition, Returns-report insights, emotional-AI CX trends
Claus Lauter
May 27, 2025 • Estimated Reading Time: 8 minutes
Hey, Claus here. Happy Tuesday to all the online sellers, marketers, and founders reading this newsletter!
Last week’s conversion hacks set you up for success—now let’s keep that energy high. Small tweaks today lead to big wins tomorrow.
Grab your coffee and read on.
In Today’s Edition:
What's Happening: Today’s Headlines Handpicked For You!
🎧 On the pod: Boost Your Shopify Sales: How To Use AI For More Conversions
Big Win: Your Next 1,000 Customers Are On YouTube — Not Instagram
Today's newsletter is 596 words—a 2-minute, 58-second read.
And, as always, send us feedback at [email protected]
📰 WHAT’S HAPPENING: Today’s Headlines handpicked for you!
General Ecommerce News
Platforms & Marketplaces
Amazon Sellers: Inventory Management Tips For 2025 [read more]
Amazon Is Less Competitive Than Four Years Ago [read more]
Shopify positions Shop social app [read more]
Shopify debuts AI store builder [read more]
TikTok Adds a Dedicated AI Assistant [read more]
15 wholesale distributors to watch [read more]
Social Media & Advertising
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🎙️ ECOMMERCE COFFEE BREAK PODCAST
Boost Your Shopify Sales: How To Use AI For More Conversions
In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations.
Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, explains how AI analyzes customer behavior to suggest the right products at the right time and offers practical tips for balancing automated recommendations with human input in your e-commerce business.
🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]
How did you like this podcast episode? |
🤖 FREE AI TOOL: UNIQUE VALUE PROPOSITION GENERATOR
I (Claus) recently built a free AI app called the 'Unique Value Proposition Generator' that helps improve your product detail pages.
Simply describe your product, and the tool generates up to five value propositions you can use immediately. You can also paste in your current product listing for instant feedback.
The tool is powered by Google's Gemini AI and works seamlessly on both desktop and mobile. No complicated sign-up required—just something useful I thought you might want to try.
It's free to use. Here’s the link
🔥 BIG WIN: YOUR NEXT 1,000 CUSTOMERS ARE ON YOUTUBE — NOT INSTAGRAM
Why it matters: TrueView ads can reach shoppers for just ¢5 a view.
How to grab them:
Hook in 5 seconds. Lead with the problem your product solves.
Aim narrow. Stack keywords + in-market audiences to cut waste.
Ride Google’s AI. Switch to Target ROAS after 50 conversions.
Retarget watchers. Show a “still deciding?” offer to anyone who watches half your video.
Measure lift. Track add-to-cart, not vanity views.
Bottom line: Nail the creative, trust the algorithm, and YouTube can out-ROI Meta.
Dive deeper — setups, budgets, templates: YouTube Ad Secrets for Ecommerce
👋 Feel free to send feedback on the AI app or just say hi: [email protected].
Yours in ecommerce success,
Claus
❤️ Support independent media by a solo creator delivering unbiased ecommerce advice. The Ecommerce Coffee Break Podcast + Newsletter ☕ 100% powered by caffeine and curiosity.
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