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- ⭐ May 22 – Your Ecommerce Coffee Break Newsletter
⭐ May 22 – Your Ecommerce Coffee Break Newsletter
Tariffs spur price swings, Amazon drones drop iPhones, Shopify debuts AI store builder
Claus Lauter
May 22, 2025 • Estimated Reading Time: 6 minutes
Happy Thursday — Claus here with your ecommerce brief.
Shopify just dropped its Summer Editions—and yep, it’s packed with more updates than your iPhone in beta mode. Grab your coffee and read on.
In Today’s Edition:
What's Happening: Today’s Headlines Handpicked For You!
🎧 On the pod: Too Busy To Read 50 Newsletters? I Got You — Claus Lauter
Temu Paused Its Advertising, And What Unfolded Afterward
Today's newsletter is 450 words—a 2-minute, 15-second read.
And, as always, send us feedback at [email protected]
📰 WHAT’S HAPPENING: Today’s Headlines handpicked for you!
General Ecommerce News
Agentic AI is steadily reinventing every stage of the e-commerce funnel [read more]
Tariff pause bumps up China imports [read more]
Charts: Cross-Border Ecommerce Trends [read more]
Shopify deleted hundreds of thousands of reviews from its app store [read more]
TikTok Pledges $1M in Ad Credits to US Small Businesses [read more]
Platforms & Marketplaces
Shopify introduces 150 new features at their Summer edition [read more]
Shopify rolls out AI tools [read more]
Google introduces Shop with AI Mode [read more]
Amazon issues refunds for some surprisingly old product returns [read more]
TikTok Live retains its crown as the leading live-shopping platform [read more]
Walmart Prepares for AI Shoppers [read more]
Social Media & Advertising
🎙️ ECOMMERCE COFFEE BREAK PODCAST
Too Busy To Read 50 Newsletters?
Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time.
The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online business.
🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]
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💡 TEMU PAUSED ITS ADVERTISING, AND WHAT UNFOLDED AFTERWARD
Temu’s sudden pullback from paid ads yanked a major bidder out of Google, Meta, and TikTok auctions overnight—and the ripple was instant.
By the Numbers
Ad spend trimmed roughly 30 % across U.S. channels
Google Shopping listings: thousands ➜ just dozens within days
App-store rank slid from Top 5 to below 50
Paid traffic tumbled 70 %+ week-over-week
CPMs in some retail slots fell 15–20 % for other advertisers
Why It Counts
Temu’s sudden exit eased auction pressure, gifting smaller brands cheaper clicks while shaving an estimated 1 % of annual ad revenue from Google, Meta, and TikTok. The plunge also exposed Temu’s heavy reliance on paid reach—turn off ads and visibility disappears fast.
Strategic Takeaways
Brands: Capitalize on lower CPMs before big spenders bounce back.
Retailers: Mix paid with loyalty, email, and social to avoid over-dependence on ads.
Temu: Lean on push alerts, referral perks, and organic buzz to prove stickiness.
👋 👋 As always, feel free to send feedback or just say hi: [email protected].
Yours in ecommerce success,
Claus
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