⭐ Your Ecommerce Coffee Break: Trade Tensions Surge | Amazon Pause Ads | Google PMax Gets Granular

Hey, Claus here. Happy Tuesday to all the online sellers, marketers, and founders.

Global trade tensions, AI tools, and shifting shopping habits are shaking up ecommerce—here’s a no-fluff roundup of what just changed and what it means for your business.

In Today’s Edition:

• What's Happening: The Latest Ecommerce News (Handpicked for you!)

• 🎧 On the pod: Ecommerce Expert Explains Why Conversions Are So Hard

• 47% of Consumers Check Customer Feedback Before Buying Recommended Items

And, as always, send us feedback at [email protected]

📰 WHAT’S HAPPENING: Today’s Headlines handpicked for you!

General Ecommerce News

• Escalating trade frictions push shoppers to trim spending, analyst warns “the pressure must ease” [read more]

• Product returns are becoming big business [read more]

• Trump warns 150 nations: strike trade deals soon or accept steeper tariffs [read more]

• Trump tells Walmart to swallow tariff costs as the chain hints at potential price hikes [read more]

• Fossil’s direct-to-consumer segment weighs on first-quarter revenue [read more]

Platforms & Marketplaces

• Amazon and Shopify merchants squeezed as online lenders retreat [read more]

• Amazon introduces context-aware pause ads and clickable products on Prime Video [read more]

• Walmart online sales surge 21% [read more]

• TikTok Shop still struggles to stamp out knockoffs [read more]

• Comparing Etsy and Amazon Handmade: a definitive guide for craft sellers [read more]

Social Media & Advertising

• One-third of Gen Z now make weekly purchases via social platforms, fueling social-commerce growth [read more]

• Study: AI tools cut marketing costs by $3,520 per employee each year [read more]

• Agentic AI is subtly redefining every stage of the e-commerce funnel [read more]

• Google Ads brings device-level targeting to Performance Max campaigns [read more]

• eBay rolls out Gen-AI video creation for sellers to share across social channels [read more]

⭐ TOGETHER* WITH Portless

Being out of stock is the biggest profit killer ecommerce brands ignore - until it’s too late.

• Lost sales (obvious)

• Higher costs per unit (hidden)

• Operational chaos (painful)

• Customers shop at a competitor instead (long-term damage)

Portless fixes this.

Your inventory is available for sale the moment it’s made, shipping directly from China. No guesswork. Always in stock.

Schedule a risk assessment and leverage tariff deferment today. 

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Ecommerce Expert Explains Why Conversions Are So Hard

In this archive episode, Yuxin Zhu, CEO and Co-Founder of Replo, shares expert tips to turn more visitors into customers.

He breaks down the keys to conversion: user experience, fast load times, mobile design, clear navigation, strong content, A/B testing, and trust signals like reviews. Yuxin also dives into SEO and backend performance. Don’t miss this practical guide to boosting your store’s sales.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

💡 47% OF CONSUMERS CHECK CUSTOMER FEEDBACK BEFORE BUYING RECOMMENDED ITEMS

Nearly half of consumers pause to scan customer feedback before tapping “add to cart” on influencer- or algorithm-suggested products.

Key Figures

• 47 % always check ratings

• Core audience: 18–34, mobile-first

• Roughly 3½ minutes spent scanning reviews

Why It’s Big

Recommendation widgets without visible social proof stall. Retailers surfacing fresh, 4-star-plus reviews see conversion lifts near 12 %. A lone 1-star comment can slash clicks by 24 %.

Next Moves

Embed star snippets inside recommendation tiles, reward genuine post-purchase reviews with loyalty points, and use AI to weed out fakes. Trusted feedback paired with smart suggestions keeps carts—and revenue—rolling.

🚨 50 FREE SPOTS – JOIN OUR COMMUNITY

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✅ Access to 10+ active topic channels
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👉 Grab your free lifetime spot here

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See you inside at community.ecommercecoffeebreak.com

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