⭐ May 15 – Ecommerce Coffee Break: DTC Price Freeze | Tariff Benefits to China | FTC Pauses ‘Click to Cancel’

Happy Thursday — Claus here with your Thursday ecommerce brief.

Grab your coffee and read on. Today's newsletter is 512 words—a 2-minute, 33-second read.

In Today’s Edition:

• What's Happening: The Latest Ecommerce News (Handpicked for you!)

• 🎧 On the pod: Maximize Your Productivity And Scale Your Success With Outsourcing

• How to Set up Instagram Shopping and Start Generating Sales

And, as always, send us feedback at [email protected]

📰 WHAT'S HAPPENING: THE LATEST ECOMMERCE NEWS (Handpicked for you!)

General Ecommerce News

• FTC delays enforcement of ‘click to cancel’ subscription rule for companies [read more]

• Report suggests tariffs may primarily benefit Chinese companies [read more]

• Why DTC underwear brand Mack Weldon is keeping prices fixed through July [read more]

• White House reduces tariffs on inexpensive goods partially [read more]

• Top 10 ecommerce companies to watch in 2025 — list and guide [read more]

Platforms & Marketplaces

• Etsy shares strategic plans amid e-commerce challenges at JPMorgan conference [read more]

• Global-e and Shopify extend partnership with new multi-year strategic agreement [read more]

• Etsy’s ‘Algotorial Curation’ combines AI intelligence with human insight [read more]

• eBay launches tool enabling sellers to create shareable generative AI listing videos [read more]

• Amazon introduces AI-driven contextual advertising at its second major upfront event [read more]

• Best practices for responsibly integrating generative AI into the ecommerce value chain [read more]

Social Media & Advertising

• How to Elevate Your E-commerce Game Using Facebook [read more]

• What is Meta Pixel and how to set it up for retargeting campaigns [read more]

• TikTok unveils $1 million advertising credit program to support small U.S. businesses [read more]

• Potential US-China trade agreement could resolve TikTok sale deadlock [read more]

• Wolt Ads’ Catalina Salazar discusses ecommerce trends, retail media strategies, and delivery market evolution [read more]

• Essential month-end closing checklist for small business owners [ read more]

📰 ADVERTISE WITH US

Want to put out your message in front of over 8,000 online sellers, merchants, marketers, founders, and direct-to-customer (DTC) brands? Find our Partner Kit here.

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Maximize Your Productivity And Scale Your Success With Outsourcing

Discover how to navigate e-commerce outsourcing to streamline operations and scale your business.

Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strategies for brands at different growth stages.

Learn how the right partner can help optimize supply chain management, expand to multichannel selling, and improve profitability while navigating today's complex omni-channel marketplace.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

💡 HOW TO SET UP INSTAGRAM SHOPPING AND START GENERATING SALES

Instagram Shopping lets brands showcase and sell products directly within the app, turning followers into buyers.

The key points

• Switch to a business or creator account.

• Connect Instagram to a Facebook product catalog via Commerce Manager or Shopify.

• Enable Instagram Shopping in settings after approval.

• Tag products in posts, Stories, and Reels.

• Shoppers tap tags to see details and buy.

Why it matters

Instagram’s 1 billion users shop seamlessly without leaving the app, shortening purchase paths and boosting sales.

Need-to-knows

• Must meet Instagram commerce policies.

• Tag multiple products per post and use product stickers.

• Track sales with Instagram’s analytics.

What’s next

Start tagging key products, use ads, and expand into Reels and Guides to grow sales.

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