Your Ecommerce Coffee Break Newsletter ⭐ (Issue 128)

Hey, Claus here — welcome to your Ecommerce Coffee Break!

Sitting with my cappuccino in my favorite Buenos Aires spot, I’m excited to bring you this week’s ecommerce insights—just for you, to help grow your business!

In Today’s Edition:

• What's Happening: The Latest Ecommerce News (Handpicked for you!)

• 🎧 On the pod: Catch Up on Game-Changing Ecommerce Tips

• 5 Core Elements of a Content Supply Chain for Ecommerce.

Today's newsletter is 759 words — a 3-minute, 47-second read.

Grab your favorite drink and dive into this week’s ecommerce updates. 👇

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📰 WHAT'S HAPPENING: THE LATEST ECOMMERCE NEWS (Handpicked for you!)

General Ecommerce News

• Navigating Tariffs: Your Guide to International Shipping on Shopify [read more]

• Lost parcels cost online stores hundreds of millions [read more]

• Temu and Shein to Increase Prices Due to New Tariff Changes [read more]

• What troubles shoppers when searching online [read more]

• Average Amazon Shopper Spent Over $2,800 in 2024 [read more]

Platforms & Marketplaces

• 10 Best Sourcing Alternatives to China for Amazon Sellers in 2025 [read more]

• TikTok Shop Secrets: Hidden Algorithm Patterns [read more]

• What Your Amazon Customers Notice Before Reading Your Title [read more]

• Amazon Seeks Seller Feedback Amid Tariff Concerns [read more]

• Etsy Encourages Shoppers to Buy Local to Avoid Tariffs [read more]

Social Media & Advertising

• TikTok Adds More Ad Control Features for Advertisers [read more]

• Bluesky launches its own blue tick verification [read more]

• New Google Ad Strength Guide Offers Best Practices [read more]

• Google suspended 39.2 million malicious advertisers [read more]

• Google loses online advertising monopoly case [read more]

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🎙️ ECOMMERCE COFFEE BREAK PODCAST

New episode coming this Thursday! 🎙️

In the meantime, why not catch up on past episodes of the Ecommerce Coffee Break podcast? From conversion tips and email marketing tricks to expert advice on Shopify, ads, CRO, and AI tools — there’s a ton of value waiting for you.

Browse the playlist and explore the full back catalog while you sip your coffee. ☕

🎧 Listen now: [Website] [Apple Podcasts] [Spotify] [YouTube]

⚠️ 5 CORE ELEMENTS OF A CONTENT SUPPLY CHAIN FOR ECOMMERCE

Your content supply chain is the backbone of content creation, management, and distribution—but it requires attention to detail for maximum impact.

Here’s how:

5 Key Elements: 

• Planning: Set clear goals, define content types, and establish production steps.

• Management: Use tools like Asana and Shopify CMS to streamline workflows.

• Content Creation: Collaborate effectively across teams to produce engaging content.

• Distribution: Leverage both paid and organic channels to maximize reach.

• Optimization: Use data to refine content and improve ROI.

The Solution

1. Audit carefully. For each step, ask: Will this improve efficiency or add complexity?

2. Test in phases. Tweak one element, monitor performance, then adjust.

3. Cap resources. Set limits before scaling to avoid waste.

4. Stay aligned. Ensure content reflects your brand’s voice.

Next Step: Review your content supply chain and prioritize improvements. Create columns: Keep / Test / Skip with notes on cost and impact. Optimize high-impact areas first, then refine others.

Make your content supply chain work for your business—streamline, optimize, and scale.

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