Your Ecommerce Coffee Break Newsletter ⭐ (Issue 126)

Hey, Claus here — welcome to your Ecommerce Coffee Break!

eCommerce is on fire right now! Walmart’s making some big moves, BeReal’s jumping into ads, and instant payments are really making waves. Let’s check out the latest!

In Today’s Edition:

• What's Happening: The Latest Ecommerce News (Handpicked for you!)

• 🎧 On the pod: You Really Can Use AI To Level Up Your Organic Traffic This Year

• Are Too Many Shopify Apps Slowing Down Your Store?

Today's newsletter is 724 words — a 3-minute, 37-second read.

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📰 WHAT'S HAPPENING: THE LATEST ECOMMERCE NEWS (Handpicked for you!)

General Ecommerce News

• Walmart’s Big U.S. Decision: What This Means for Your Business [read more]

• Why Cash Flow Management is Game-Changer for Ecommerce? [read more]

• The Power of Instant Payments: How They’re Changing Vendor Relationships in Your Industry [read more]

• How U.S.-Based Small Businesses Could Face the Brunt of Tariffs – Are You Prepared? [read more]

• BeReal launches its ad business in the U.S. just as others pull back [read more]

• Bots are your next customers [read more]

Platforms & Marketplaces

• How are Shein and Temu Facing Hurdles with New Package Duties? [read more]

• eBay Rolls Out Magical Listing to Mobile [read more]

• Did Amazon Really Bid for TikTok’s U.S. Unit? CEO Denies It [read more]

• Shopify Launches Affirm Powered Instalment Payment Options to Customers in Canada [read more]

• TikTok is laying off US staff on its e-commerce team [read more]

Social Media & Advertising

• With TikTok Shop's Future Uncertain, Why Social Commerce Is Booming Right Now [read more]

• Mark Cuban’s Bet on Skylight: Is This TikTok Rival the Future of Social Media? [read more]

• Walmart Wants More Ad Spend: What You Need to Know About Their Latest Request [read more]

• Snapchat Rolls Out Sponsored AI Lenses for Brands [read more]

• How Roblox and Google’s New Partnership Will Impact Your Ad Strategy? [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy.

Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads.

Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.

🎧 Listen on your favorite podcast app: [Website] [Apple Podcasts] [Spotify] [YouTube]

Check out our playlist with over 400 free episodes on ecommerce and marketing.

⚠️ ARE TOO MANY SHOPIFY APPS SLOWING DOWN YOUR STORE?

Shopify apps are essential—but too many can hurt your store’s performance.

Here’s how:

• Costs pile up: $29 here, $49 there. Multiply that by 15-20 apps, and your margins get squeezed.

• Slower site speed: Every app injects code, bloats your theme, and drags page load times. This hits your conversion rates, especially on mobile.

• Fragmented customer journey: Reviews, loyalty, and subscriptions often live in separate apps, creating a disjointed experience for customers.

The Solution:

• Audit your apps every quarter. Ask: Is this driving revenue or improving customer experience?

• Remove the ones that aren’t essential.

• Focus on apps that solve multiple problems with less clutter and better performance.

Next Step: 

• Download a list of your apps.

• Create columns for “Use?” and “Keep or Remove?”.

• Then, clean the house.

Streamline for stronger results.

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