Your Ecommerce Coffee Break Newsletter ⭐ (Issue 125)

Hey, Claus here — welcome to your Ecommerce Coffee Break!

AI ads, new tariffs, and Spotify are shaking things up in eCommerce and you won't regret checking them out. Let’s take a look!

In Today’s Edition:

• What's Happening: The Latest Ecommerce News (Handpicked for you!)

• 🎧 On the pod: How Sending Free Products To Micro-influencers Can Scale Your Ecommerce Brand

• Amazon Japan's Local Sellers Fight To Keep Their Ground

Today's newsletter is 785 words — a 3-minute, 55-second read.

📰 WHAT'S HAPPENING: THE LATEST ECOMMERCE NEWS (Handpicked for you!)

General Ecommerce News

• Trump's 50% Tariff Threat: What It Means for China and Global Trade [read more]

• Meta, Amazon, and Lots of Tech Firms Will Be Indirectly Harmed by Tariffs, Too [read more]

• Ecommerce PPC Challenges & Strategies For Second-Hand Retailers [read more]

• Best Cart Abandonment Software for Ecommerce in 2025 [read more]

• Walmart Eyes First E-commerce Profits This Year [read more]

Platforms & Marketplaces

• eBay's Free New Deal: Get Your Listings Into Facebook Marketplace [read more]

• Walmart Pushes for 25% More Ad Spend – But Will It Help Struggling Brands? [read more]

• How Walmart Marketplace Helped a Startup Skyrocket to Global Success [read more]

• Amazon Sellers Tackle Tariffs and Rising Fees with Bold Marketing Moves [read more]

• TikTok Shop flags US risks, promotes EU market as Trump triples tariffs on small parcels [read more]

Social Media & Advertising

• Google's New Tool Automatically Extracts Marketing Content – What This Means for You! [read more]

• Why the TikTok Ban Feels Like the End of Third-Party Cookies – And What’s Next [read more]

• Spotify’s Big Play: GenAI Ads and What You Need to Know About Their Ad Exchange [read more]

• TikTok Ad Pullback: Why Meta Is Reaping the Rewards Amid Ban Uncertainty [read more]

• Spotify's Game-Changer: AI-Generated Audio Ads and Smarter Metrics [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

In today’s podcast episode, William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro-influencers.

William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement.

🎧 Listen on your favorite podcast app: [Website] [Apple Podcasts] [Spotify] [YouTube]

Check out our playlist with over 400 free episodes on ecommerce and marketing.

⭐ TOGETHER* WITH Stack Influence

How to reach the #1 page on Amazon in 2025 for your specific niche.

Sending free products to social media users and driving external traffic using the platform Stack Influence which automates influencer collaborations at scale (thousands of collabs a month), brands like Magic Spoon, Unilever, and Blueland have been able to get to #1 page positioning on Amazon and increase their recurring monthly revenue as high as 13X in only 2 months.

Learn more here and get 10% off signing up this month.

AMAZON JAPAN'S LOCAL SELLERS FIGHT TO KEEP THEIR GROUND

Amazon Japan stands out in a world where China-based sellers dominate most marketplaces. With 54% of active sellers in Japan being local, it holds the highest percentage of native sellers among major Amazon marketplaces.

But things are changing.

While Japan remains strong with its local presence, over 50% of new sellers in 2024 are from China, a trend that’s hard to ignore. This shift is a reflection of the growing global reach of Chinese sellers.

To put it in perspective:

• U.S.: Local sellers make up just 34% of the marketplace.

• Europe: In key markets like Germany and France, local sellers are under 20%.

• Canada: It’s the lowest, with just 4% local sellers.

The rise of cross-border commerce on Amazon shows that physical location no longer dictates market success. Amazon has evolved from a retail platform to a global commerce powerhouse. As long as you can leverage Amazon’s logistics and fulfillment network, your products can reach any corner of the globe.

As a seller, the landscape is changing fast. What’s your strategy to compete and stand out in this global market?

☕ MORE ECOMMERCE NEWS & RESOURCES

👉 The newsletter is free forever, but members get exclusive perks. Support independent media and enjoy ad-free content, premium resources, access to post archives, and a private community. [Keep reading with a 7-day free trial]

Fresh articles for our ECB members

🔒 5 Simple AI Apps Every Marketer Should Try – Plus the Prompts to Build Them!
🔒 10 Practical Tips for Marketers to Do More With Less in 2025
🔒 Want to Stand Out? Do the Exact Opposite of Your Competitors!
🔒 4 Creative Ways to Use Data in Your Ads That Will Make You Stand Out
🔒 Boost Conversions and UX: How to Use Ecommerce Heatmaps Like a Pro

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