Your Ecommerce Coffee Break Newsletter ⭐ (Issue 123)

Hey, Claus here — welcome to the Ecommerce Coffee Break!

Even with all the changes in eCommerce, our scene buzzes with cool updates. While new trends pop up, we’re hooked on search tips, inflation shifts, AI shopping, and TikTok moves.

Now, grab your favorite drink and dive into this issue’s ecommerce updates. 👇

In Today’s Edition:

• The Latest Ecommerce News and Top Insights (Handpicked for you!)

• Podcast: Why The Influencer Game Is No Longer Paid Or Organic

• 3 PPC Power Moves To Outsmart Rising Ad Costs

Today's newsletter is 674 words—a 3-minute, 22-second read.

📰 THE LATEST ECOMMERCE NEWS AND TOP INSIGHTS (Handpicked for you!)

General Ecommerce News

• TikTok may be sold into U.S. ownership this week [read more]

• How Trump’s tariffs could leave your Shein order stuck at customs [read more]

• Inflation and Shifting Consumer Trends Reshape U.S. Office Supplies Market in 2024 [read more]

• USPS begins implementing new service standards [read more]

• Turns out people are using AI like a personal shopper [read more]

Platforms & Marketplaces

• TikTok's new commerce features [read more]

• BigCommerce Boosts B2B Tools for Efficiency & Growth [read more]

• Ebay makes big payment change [read more]

• TikTok Shop launches in France, Germany, and Italy [read more]

• Amazon Seized More Than 15 Million Counterfeit Products [read more]

Social Media & Advertising

• Meta turns to Trump as Europe tightens ad regulations [read more]

• Ad Manager & Roblox Expand Immersive Ads [read more]

• How brands can collaborate with the perfect creator using YouTube [read more]

• These Are the Top Types of Influencer Content That Drive Sales and Influence Purchase Decisions [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

In today’s podcast episode, we’re joined by Danil Saliukov, CEO and co-founder of Insense. We talk about mixing paid and organic influencer marketing, whitelisting, and how TikTok Shop changes the game.

🎧 Listen on your favorite podcast app: [Website] [Apple Podcasts] [Spotify] [YouTube]

Check out our playlist with over 400 free episodes on ecommerce and marketing.

🚀 3 PPC POWER MOVES TO OUTSMART RISING AD COSTS

Amazon PPC is getting more cutthroat by the year. Cost-per-click (CPC) is up by 15-30% in some categories. The algorithm now favors external traffic and organic engagement.

Not to mention all the sellers flooding the market with ads. If it feels like you’re paying more to get the same (or even less) visibility, you’re not imagining things.

SellerLabs offered several strategies for marketers:

Segment keywords. Don’t toss all your keywords into one campaign—organize them strategically. ⚖️

Branded keywords: Help shoppers find you.

Competitor keywords: Capture your rivals’ audience.

Generic keywords: Target high-converting, non-branded searches.

Pro tip: Broad matches can drain your budget. Stick to exact and phrase matches to maintain control.

Optimize your bidding strategy. Fine-tune your bids using real-time data (Amazon loves that). 📊

• Increase bids during peak hours.

• Lower bids when traffic slows.

• Use AI tools to automate and optimize adjustments.

Retarget like a pro. Most shoppers don’t buy on the first visit. Retarget them with Amazon DSP and Display ads to keep your brand top of mind, even beyond Amazon.

💡 Bonus tips

PPC isn’t a “set it and forget it” game—it’s a constant balancing act. Keep a close eye on search terms, use negative keywords to filter out unprofitable clicks, and monitor ACoS like a hawk.

And if managing all this starts feeling overwhelming, let automation do the heavy lifting.

☕ MORE ECOMMERCE NEWS & RESOURCES

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