Your Ecommerce Coffee Break Newsletter ⭐ (Issue 122)

Hey, Claus here — welcome to the Ecommerce Coffee Break!

Before I get into the latest ecommerce news, two quick things:

1. Hit reply and send a simple "yes." It tells Google (and other email providers) that you actually want to receive this.

2. If this email landed in your Promotions folder, move it to Primary to make sure you see the next edition!

Now, grab your favorite drink and dive into this issue’s ecommerce updates. 👇

In Today’s Edition:

• The Latest Ecommerce News and Top Insights (Handpicked for you!)

• Podcast: How to Fix E-Commerce Conversion Rates: The AI-Powered Path to Value-Based Commerce

• Easter Marketing Playbook: 5 Quick Wins

Today's newsletter is 735 words—a 3-minute, 40-second read.

📰 THE LATEST ECOMMERCE NEWS AND TOP INSIGHTS (Handpicked for you!)

General Ecommerce News

• Social Shopping: 30.9% of global digital shoppers made purchases via social platforms [read more]

• More consumers using genAI tools to research purchases [read more]

• TikTok shop is launching in France, Germany, and Italy [read more]

• For Gen Z, viral videos are the new primetime [read more]

• Social search is Gen Z’s Google [read more]

Platforms & Marketplaces

• Amazon launches personalized shopping prompts [read more]

• Amazon Sellers Lose $1.2B To Mistakes—7 Companies Get Your Money Back [read more]

• Instacart will pay shoppers to take videos of store shelves [read more]

• Shopify Takes Steps To Pull In Billions From Passive Funds [read more]

• Google’s new immersive shopping tools [read more]

Social Media & Advertising

• Instagram is adding x2 speed for Reels [read more]

• Facebook’s new Friends-only feed ditches all the algorithmic junk [read more]

• Meta is considering charging for ad-free Facebook and Instagram in the UK [read more]

• TikTok’s Smart+ AI ads now support website, app and traffic goals [read more]

• Pinterest Shares Tips on How To Maximize Performance+ Ads [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Facebook Ads in 2025 are about to undergo major shifts, with new algorithms, AI integration, and evolving media buying strategies. Join me in this episode as I chat with Manel Gomez about these changes, uncover what’s working, and share actionable insights on how advertisers can stay ahead and scale effectively.

🎧 Listen on your favorite podcast app: [Website] [Apple Podcasts] [Spotify] [YouTube]

Check out our playlist with over 400 free episodes on ecommerce and marketing.

🚀 EASTER MARKETING PLAYBOOK: 5 QUICK WINS

Easter = Easy Sales Boost
Capitalize on the holiday rush with a simple, high-impact strategy. Here’s your 5-step playbook.

1. Craft a No-Brainer Offer
🔹 Pick ONE: 20-30% off, BOGO, free gift, or free shipping
🔹 Add exclusivity: VIP access or email-only deals
🔹 Create urgency: 72-hour flash sales > week-long promos
💡 Pro tip: Test thresholds (e.g., "Free gift with $50+ purchase") to maximize profits.

2. Segment, Don’t Spray & Pray
📌 VIPs: Reward repeat buyers with bigger perks
📌 Fence-sitters: Nudge browsers with stronger incentives
📌 Cold leads: Educate + offer = conversion
✅ Fact: Segmented emails drive 3-5x more revenue.

3. Prep Must-Have Assets
📸 On-brand holiday visuals (skip random bunnies)
📱 Mobile-optimized landing page
📧 Email sequence: Teaser → Launch → Reminder → Last chance
📲 SMS for urgency (30% higher open rates)

4. Nail Your Timing
📆 5-7 days out: Teaser email
🚀 Launch day: Email + social + live landing page
🛒 Midway: Social proof (customer reviews)
⏳ Final 24 hrs: Urgency reminders everywhere

5. Monetize Post-Campaign
🙏 Thank buyers with a personal touch
🔄 Retarget non-buyers with a downsell
📊 Analyze results for future wins

Bottom Line: Simple, segmented, and customer-focused campaigns drive Easter success.

🎯 Need more e-commerce growth tips? Reply with your biggest challenge!

📩 OTHER NEWSLETTERS WORTH CHECKING OUT (I read them!)

• Master Amazon with weekly tips: spot negative reviews that violate Amazon’s ToS, improve listings, and protect your brand. Stay ahead—subscribe today! Subscribe now! 

• Techpresso gives you a daily rundown of what's happening in tech and what you shouldn't miss. Read by 200,000+ professionals from Google, Apple, OpenAI… Subscribe free.
  

☕ MORE ECOMMERCE NEWS & RESOURCES

👉 The newsletter is free forever, but members get exclusive perks. Support independent media and enjoy ad-free content, premium resources, access to post archives, and a private community. [Keep reading with a 7-day free trial]

Fresh articles for our ECB members

🔒 The Best Time to Post on Twitter/X in 2025
🔒 10 New YouTube Marketing Strategies With Examples
🔒 How to Make User-Generated Content Work for You
🔒 Google’s SEO Tips For Better Rankings
🔒 How UGC creators are transforming influencer marketing

Want to help the Ecommerce Coffee Break grow? Become a member here. 7 Day Free Trial. (Already a member? Sign In Here)

📰 ADVERTISE WITH US

Want to put out your message in front of over 7,800 online sellers, merchants, marketers, founders, and direct-to-customer (DTC) brands? Find our Partner Kit here.

Was this email forwarded to you? Sign up here.