Your Ecommerce Coffee Break Newsletter ⭐ (Issue 121)

Hey, Claus here. Happy Thursday to 7,826 ecom pros, online sellers, marketers, and founders reading this newsletter!

Even with all the changes in eCommerce, Amazon still reigns supreme. While new trends are emerging, shoppers aren’t leaving Amazon anytime soon!

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In Today’s Edition:

• The Latest Ecommerce News and Top Insights (Handpicked for you!)

• Podcast: (Ep 384) Facebook Ads In 2025: New Algorithm, Media Buying Secrets And The Future Of Scaling

• Retail Media Networks: Should You Invest In Amazon, Walmart, Or Target Ads?

Today's newsletter is 864 words—a 4-minute, 19-second read.

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Facebook Ads in 2025 are about to undergo major shifts, with new algorithms, AI integration, and evolving media buying strategies. Join me in this episode as I chat with Manel Gomez about these changes, uncover what’s working, and share actionable insights on how advertisers can stay ahead and scale effectively.

🎧 Listen on your favorite podcast app: [Website] [Apple Podcasts] [Spotify] [YouTube]

Check out our playlist with over 400 free episodes on ecommerce and marketing.

📰 THE LATEST ECOMMERCE NEWS AND TOP INSIGHTS (Handpicked for you!)

General Ecommerce News

• US retailers haggle with suppliers after Trump tariffs [read more]

• The E-commerce Boom Isn’t Over: Implications for Logistics Real Estate [read more]

• Boost your eCommerce growth with personalized shipping solutions [read more]

• UPS debuts service for better import fee transparency [read more]

• The Future of B2B Ecommerce Feels like a B2C Experience [read more]

Platforms & Marketplaces

• Amazon Defies Weeklong Boycott As Sales Increase, Data Shows [read more]

• Walmart expands premium beauty options [read more]

• 73% of Shoppers Discover Products on Social Media, But Only 10% Purchase [read more]

• Wellness is king on TikTok Shop. But consumer trust is harder to come by [read more]

• TikTok added new updates for eCommerce providers [read more]

Social Media & Advertising

• Meta’s making it easier to help brands find the right creator partners [read more]

• Pinterest shares tips on how to maximize its automated performance+ ads [read more]

• Meta Stops Targeted Ads for UK Users After Privacy Case Resolution [read more]

• Measure TikTok more effectively with media mix modeling [read more]

• Americans’ support for a TikTok ban is declining [read more]

📩 “Will It Sell?” Product Validation Masterclass – A Live 60-Minute Rescue Session for Struggling Sellers

Tired of pouring time and money into a product that’s dead on arrival? I’m hosting a 60-minute Validation Rescue Masterclass where we’ll diagnose why your product isn’t converting and map out a strategy to turn things around.

Only 8 seats available at $47 (normally $97!), including a live teardown where we’ll dissect one attendee’s actual store in real-time—could it be yours?

Claim Your Spot Now – No Payment Needed. Join the waitlist (Only 8 Spots Left!):

🚀 RETAIL MEDIA NETWORKS: SHOULD YOU INVEST IN AMAZON, WALMART, OR TARGET ADS?

As retailers ramp up their ad businesses, a key question for brands arises: Should you invest in Amazon, Walmart, or Target's growing retail media networks?

The Short Answer: Diversify across platforms.

Why It Matters:

• Scale and Reach: Amazon is still the dominant player with massive reach, but Walmart and Target offer unique growth opportunities.

• Data Control: Amazon offers reach but limits your direct data control. Walmart and Target give more opportunities to tailor campaigns and gather insights.

What’s Happening:

❌ Amazon leads in ad revenue ($56.2B), but its ad network is less customizable.

❌ Walmart’s media network is growing fast, but CTV expansion may take time to see results.

❌ Target's Roundel just hit $649M in ad revenue, offering unique integration with its retail ecosystem.

✔ Walmart’s ad growth is impressive, with a 27% YoY increase.

✔ Target's ad strategy is gaining momentum, delivering nearly $2B in value.

The Bottom Line: Spread your ad spend across platforms. Balance Amazon’s reach with the customization opportunities offered by Walmart and Target. How are you planning your retail media strategy?

📩 OTHER NEWSLETTERS WORTH CHECKING OUT (I read them!)

• Gain a competitive edge on Amazon with weekly strategies to remove negative reviews that violate Amazon’s ToS, boost listings, and protect your brand. Subscribe now! 

• Marketing tips and strategies to get more sales on your Shopify store, increase profit, and have an ecommerce brand you're proud of. Join Free!
  

☕ FRESH ARTICLES JUST FOR OUR MEMBERS [Sign In | Upgrade]

🔒 How Shopify Monetizes [Upgrade to read]

🔒 Why charging more can earn you more [Upgrade to read]

🔒 Quick commerce is not creating new demand [Upgrade to read]

🔒 How Synthetic Data Could Reshape Marketing Decision-Making [Upgrade to read]

🔒 Brands Hire Gen X and Boomer Influencers as Silver Influencer Power Grows [Upgrade to read]

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