Your Ecommerce Coffee Break Newsletter ⭐ (Issue 120)

Hey, Claus here. Happy Tuesday to 7,826 ecom pros, online sellers, marketers, and founders reading this newsletter!

Still not sold on Amazon Haul? You’re not alone. See what’s shifting and how you can stay ahead.

🔔 ICYMI: Last Monday we opened up 50 spots for The Ecom Vault and 23 have already been taken! Join our private Slack community here. Join our private Slack community here.

In Today’s Edition:

• The Latest Ecommerce News and Top Insights (Handpicked for you!)

• Podcast: (Ep 383) How To Future-Proof Your Ecommerce Strategy With Composable Commerce

• Aggregator Crash: How Smart Sellers Win

Today's newsletter is 593 words—a 2 minute, and 57 seconds read.

🎙️ ECOMMERCE COFFEE BREAK PODCAST

In Monday's episode, Nat Pavic, Sr. Director of Product Marketing at Kibo, sharees how businesses can implement an "integrated composable" approach that allows for incremental innovation without complete platform replacement.

🎧 Listen on your favorite podcast app: [Website] [Apple Podcasts] [Spotify] [YouTube]

Check out our playlist with over 400 free episodes on ecommerce and marketing.

📰 THE LATEST ECOMMERCE NEWS AND TOP INSIGHTS (Handpicked for you!)

General Ecommerce News

• Direct to Consumer (DTC) Sales: Tips and Examples to Sell More [read more]

• Majority of Americans have yet to try Amazon Haul [read more]

• Why brands are looking for Adobe Commerce (Magento) alternatives [read more]

• Wix launches no-code tool to streamline business flows [read more]

Platforms & Marketplaces

• Shopify acquires search startup Vantage Discovery [read more]

• Amazon Launches in Ireland as Expansion Strategy Evolves [read more]

• UPS slaps temporary fee on China-to-US shipments [read more]

• Temu vs. Amazon: Who’s Winning The Price War? [read more]

• Amazon and Walmart Go Head-to-Head Over Logistics and AI [read more]

Social Media & Advertising

• Is TikTok an emerging e-commerce behemoth? [read more]

• Meta Supercharges Ads With AI-Driven Features [read more]

• TikTok partnered with Magna to explore how brands can maximize marketing around major events [read more]

• The Discord app is getting ads [read more]

• Google adds Search Terms visibility to Performance Max campaigns [read more]

🚀 AGGREGATOR CRASH: HOW SMART SELLERS WIN

What’s happening: Online business valuations plunged 55% since 2020, per Empire Flippers. Rising interest rates and risk-averse investors hammered Amazon aggregators.

Why it matters: It’s now a buyer’s market, forcing sellers to adopt new strategies to maximize value.

Winning moves:

• Diversify channels beyond Amazon

• Build recurring revenue (subscriptions, consumables)

• Leverage software (SaaS) for efficiency

• Clean up financials to boost buyer confidence

• Strengthen branding with unique product differentiation

The bottom line: Sellers must weigh lower current valuations against future growth. Buyers can seize opportunities now.

📩 OTHER NEWSLETTERS WORTH CHECKING OUT (I read them!)

• Swipe Files 📂 20,000+ get cutting-edge, occasionally crazy marketing ideas weekly to grow their SaaS startup. Sign up here.

• The AI Report - Save Time & Earn More with the latest AI news, tools, and developments delivered straight to your inbox. Sign up here.
  

☕ FRESH ARTICLES JUST FOR OUR MEMBERS [Sign In | Upgrade]

🔒 How To Create an eCommerce Marketing Budget That Works [Upgrade to read]

🔒 Why e-commerce retailers need to focus on the search bar [Upgrade to read]

🔒 Branding Is More Than a Logo [Upgrade to read]

🔒 Ecommerce and the Secondhand Boom [Upgrade to read]

🔒 How Companies Are Using AI & How Yours Can Too [Upgrade to read]

Want to help the Ecommerce Coffee Break grow? Become a member.

Keep reading with a 7-day free trial. Become an ECB member to keep reading these posts and get 7 days of free access to the full post archives. [Start trial]

👉 The newsletter is free forever, but members get exclusive perks. Support independent media and gain access to ad-free content, premium content & resources, and a private community.

📰 ADVERTISE WITH US

Want to put out your message in front of over 7,800 online sellers, merchants, marketers, founders, and direct-to-customer (DTC) brands? Find our Partner Kit here.

Was this email forwarded to you? Sign up here.