Your Ecommerce Coffee Break Newsletter ⭐

Hey, Claus here,

Happy Thursday to the to 6,415 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

Grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week's podcast was packed with content, so here's a quick recap!

On Monday, Talal Abulshamat, founder of tas-digital.com, shared strategies for achieving 8-figure success in e-commerce through social media advertising, email marketing, and retention tactics. 🎧 Full episode at [Website] [Apple Podcasts] [Spotify]

On Tuesday, Tahar Ouhrouche, CEO/Co-Founder at qoblex.com, discussed the crucial aspects of managing an ecommerce business effectively and scaling with confidence. 🎧 Full episode at [Website] [Apple Podcasts] [Spotify]

On Thursday's archived episode, Lindsay Kolinsky, Director of Marketing at okendo.io, discussed store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. 🎧 Full episode at [Website] [Apple Podcasts] [Spotify]

Tune in and subscribe to the podcast. 290+ episodes of free content. Listen in your favorite podcast app or directly in your browser.

🎧 Listen and subscribe on Apple Podcasts: http://tinyurl.com/apple-ecb-pod
🎧 Listen and subscribe on Spotify: http://tinyurl.com/spotify-ecb-pod

If you're new to the Ecommerce Coffee Break podcast, our playlists feature carefully curated collections of our top episodes organized by topic. Open the playlists here. 

📢 TOGETHER* WITH Bloom

Increase conversion on your Shopify product page with Bloom: Product Feature Bullets.

Bloom enables you to display product features near the add-to-cart button.

• Talk to your customers at one of the most critical points of their journey.

• Create dynamic and multilingual content for different groups of products.

• Communicate delivery dates and create urgency with countdowns.

Try Bloom for free today! [Link]

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• Shopify changes in early 2024 [Link]
  

• 12 Shopify apps with ChatGPT integration [Link]
  

• Conquering eCommerce Marketing Budgets: The D2C Way [Link]
  

• Why DTC brands are cutting back on agencies [Link]
  

• Unleash the Power of Shopify AI [Link]
  

• TikTok Shop Growth Outpaces Amazon and Shopify [Link]

🔐 7 more news items are waiting for you...

Subscribe to the Premium Version to read the rest. A subscription gets you access to the full newsfeed, subscriber-only content, and a community of people serious about growing their Shopify stores. Click here to upgrade.

🔎 LESSONS FROM MORE THAN 1,000 E-COMMERCE PRICING TESTS

At most small and medium-sized e-commerce retailers, prices are typically set and updated in an ad hoc fashion without one clear owner. The process often starts by using a gross margin target, followed by some comparison with competitors, and then some adjustments from there.

Many of these retailers would quickly admit that this isn’t an optimal strategy, and that they are likely leaving money on the table — and they’re often right.

This study with over 1,000 price tests across 300 retailers has shown that there is actually a significant amount of money left on the table when pricing is left un-optimized.

[Read full article here]

☕ GET YOUR ECOMMERCE COFFEE BREAK MUG

Ready for the next Ecommerce Coffee Break podcast episode? Make it even better with a custom-designed coffee mug, just for you, our awesome listeners and fans!

Take a look at the exclusive mugs here. 

💡 BEFORE YOU GO

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Tip: This newsletter is an educational resource and can likely be expensed through your company. I have even written a template for you to use when asking. 

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