Your Ecommerce Coffee Break Newsletter ⭐ (Issue 119)

Hey, Claus here. Happy Thursday to 7,806 ecom pros, online sellers, marketers, and founders reading this newsletter!

Surprising, right? 16% of U.S. consumers still turn to Amazon for shopping every month. AI may be changing the game, but Amazon’s stronghold on shopping habits remains unchanged.

🔔 ICYMI: Yesterday we opened up 50 spots for The Ecom Vault. Join our private Slack community here.

In Today’s Edition:

• The Latest Ecommerce News and Top Insights (Handpicked for you!)

• Podcast: (Ep 382) The Hidden Costs Of Poor Inventory Management And How To Fix It

• Tariff Hike Doubles Seller’s Costs

Today's newsletter is 825 words—a 4-minutes, 7-seconds read.

🎙️ ECOMMERCE COFFEE BREAK PODCAST

In Monday's episode, Chris Hondl, Co-Founder and CTO of Finale Inventory, reveals the hidden costs of poor inventory management and offers practical solutions for e-commerce businesses.

🎧 Listen on your favorite podcast app: [Website] [Apple Podcasts] [Spotify] [YouTube]

Check out our playlist with over 400 free episodes on ecommerce and marketing.

📰 THE LATEST ECOMMERCE NEWS AND TOP INSIGHTS (Handpicked for you!)

General Ecommerce News

• How AI is Changing the Way Consumers Shop [read more]

• How Trump’s Tariffs Are Impacting Global Trade [read more]

• UPS Adds New Fees on China-to-US Shipments – Here’s What You Need to Know [read more]

• Why 16% of U.S. Consumers Are Turning to Amazon Haul Every Month [read more]

• Why Forever 21 is Closing Its Doors in the U.S. – Blame Shein & Temu [read more]

Platforms & Marketplaces

• Top 22 Selling Websites to Boost Your Online Business in 2025 [read more]

• 10 Effective Marketing Strategies for eBay Sellers – Boost Your eBay Business [read more]

• Etsy Lost 1.4 Million Active Sellers in a Year [read more]

• Wix Launches New Automation Builder to Power Advanced Business Workflows [read more]

• Walmart is dumping Affirm and replacing with Klarna [read more]

Social Media & Advertising

• Instagram is Testing AI-Generated Comments – Here’s What That Means [read more]

• Oracle Might Be the Key to Running TikTok in the U.S. – Here’s Why [read more]

• Google’s New Tool Lets You Measure Your Carbon Footprint from Ads [read more]

• How Tariffs Could Lead to Major Cuts in Advertising Budgets [read more]

• What Does Bluesky Mean for PPC Advertisers? Find Out Here [read more]
  

   

🤖 META TRAFFIC TO AMAZON OR SHOPIFY? WHAT WORKS BEST FOR YOUR BRAND?

As more brands build their Direct-to-Consumer (DTC) and Amazon presence, a common question arises: Should you drive Meta traffic to Amazon for the referral bonus or directly to Shopify?

The Short Answer: Drive traffic to your own website.

Why It Matters:

• Control and Data: You lose optimization capabilities on Amazon since your pixel isn't there.

• The Halo Effect: Boosting your website traffic can also increase Amazon sales.

What’s Happening:

❌ You have less control over ad optimization and conversion tracking.

❌ Amazon is a trusted platform, but this limits your direct interaction with customers.

❌ Amazon restricts certain brands, requiring sellers to meet specific criteria, which can be challenging for smaller brands.

✔ Offers more customization options for marketing and SEO, and you retain full conversion data for better optimization.

The Bottom Line: Send traffic to your site for better control. Use Amazon buy buttons for referral bonuses. How will you optimize your Meta traffic?

☕ FRESH ARTICLES JUST FOR OUR MEMBERS [Sign In | Join here]

• 10 Best Ways to Win at Influencer Marketing [read more]

• Run These 6 Email Campaigns Anytime for More Engagement [read more]

• AI Won’t Solve Customer Service Issues – Here’s Why You Should Care [read more]

• Are Marketing Tools Overcomplicating Things? Here’s What You Should Know [read more]

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📩 OTHER NEWSLETTERS WORTH CHECKING OUT (I read them!)

• Scattered data, messy reports? Putler is your ultimate eCommerce analytics tool that provides 200+ metrics, detailed reports and personalized insights in one place. Sign up here.

• Redo: Actionable growth tactics & brand spotlights, delivered weekly. Learn from other brands & highlight your products. Sign up here.

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