Your Ecommerce Coffee Break Newsletter ⭐ (Issue 118)

Hey, Claus here. Happy Tuesday to 7,806 ecom pros, online sellers, marketers, and founders reading this newsletter!

With TikTok’s ad revenue potentially hitting $32 billion this year, it’s a platform worth watching. Are you using it for your business yet?

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In Today’s Edition:

• The Latest Ecommerce News and Top Insights (Handpicked for you!)

• Podcast: (Ep 381) He Analyzed The Entire Website Visitor ID Industry And Now Thinks It’s A Complete Scam

• Tariff Hike Doubles Seller’s Costs

Today's newsletter is 683 words—a 3-minute, 24-seconds read.

🎙️ ECOMMERCE COFFEE BREAK PODCAST

In Monday's episode, Larry Kim, CEO of Customers.AI, reveals how most providers deliver data with only 3-25% accuracy, potentially poisoning your email marketing and destroying deliverability.

🎧 Listen on your favorite podcast app: [Website] [Apple Podcasts] [Spotify] [YouTube]

Check out our playlist with over 400 free episodes on ecommerce and marketing.

📰 THE LATEST ECOMMERCE NEWS AND TOP INSIGHTS (Handpicked for you!)

General Ecommerce News

• U.S. Online Spending to Reach $1.4 Trillion by 2025 [read more]

• How the Trump Administration’s Policies Could Impact C-Stores [read more]

• Shoppers Cutting Back on Cigarettes, Doritos, and Twinkies [read more]

• How Consumer Backlash Strengthened Brands [read more]

• Are Synthetic Audiences the Future of Marketing? [read more]

Platforms & Marketplaces

• TikTok Adds New Features for Sellers [read more]

• Boost Amazon Sales in 2025 with Google, TikTok & Facebook Ads [read more]

• Wix launches a new automation builder [read more]

• How To Import and Ship Products Internationally With Shopify [read more]

• Best Buy Canada Opens Marketplace to International Sellers [read more]

Social Media & Advertising

• Instagram Tests AI-Generated Comments on Posts [read more]

• TikTok ad revenue could top $32 Billion this year (if it survives) [read more]

• LinkedIn Expands AI Ad Targeting Capabilities [read more]

• Bluesky Adds Longer Videos and Chat Requests [read more]

• Google Ads Expands Message Assets for Performance Max [read more]
  

   

🤖 TARIFF HIKE DOUBLES SELLER’S COSTS

Why it matters: New tariff increases are hitting Amazon sellers hard, forcing them to face nearly double the costs overnight.

What’s happening:

• March 1st, 2025: A seller (OP) expected a 38% tariff (25% Section 301, 10% China tariff, 3% duty) on their imported goods.

• After departure: New tariffs increased China tariff to 20%, escalating costs.

• March 12th: A 25% tariff on steel raised total costs to 73%, nearly doubling the original estimate.

The impact:

Sellers have no time to adjust pricing or sourcing, putting margins at risk. Margins are squeezed as some sellers report losing profit from rising costs. Some sellers are exploring supplier shifts to countries like Vietnam or India to avoid tariff hikes.

The bigger picture: Tariffs may continue to rise, but agile sellers can adapt by adjusting pricing or sourcing. Staying ahead of these changes is crucial for survival.

What’s next:

Potential tariff increases could impact even more industries. Sellers need to keep testing alternative suppliers to stay competitive.

The bottom line: Adapt quickly, explore new suppliers, and adjust pricing where possible. How is your business coping with tariff hikes?

☕ FRESH ARTICLES JUST FOR OUR MEMBERS [Sign In | Join here]

• 150+ Dropshipping Products To Sell for Profit (2025) [read more]

• How to Inflation-Proof Your Marketing in 2025 [read more]

• Google Ads: The Ultimate Guide to Ads Success [read more]

• Why B2B Ad Formats Are Changing [read more]

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📩 OTHER NEWSLETTERS WORTH CHECKING OUT (I read them!)

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