Your Ecommerce Coffee Break Newsletter ⭐ (Issue 117)

Hey, Claus here. Happy Thursday to 7,743 ecom pros, online sellers, marketers, and founders reading this newsletter!

Big changes are happening in e-commerce. With Gen Z entering the workforce, economic spending will add $1 trillion. Hurray!

Grab your favorite drink and dive into this issue’s ecommerce updates. 👇

In Today’s Edition:

• The Latest Ecommerce News and Top Insights (Handpicked for you!)

• Podcast: (Ep 380) How Top Brands Make Millions With Email & SMS

• Your Marketing Secret Weapon: Customer Success Stories

Today's newsletter is 632 words—a 3-minute, 9-seconds read.

🎙️ ECOMMERCE COFFEE BREAK PODCAST

In Wednesday's episode, Jason Donapel, founder of EX (The Email Experience), explained why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and SMS.

🎧 Listen on your favorite podcast app: [Website] [Apple Podcasts] [Spotify] [YouTube]

Check out our playlist with over 400 free episodes on ecommerce and marketing.

📰 THE LATEST ECOMMERCE NEWS AND TOP INSIGHTS (Handpicked for you!)

General Ecommerce News

• Google Boosts Shopping with AI-Powered Fashion & AR Try-On in US [read more]

• TikTok ad revenue could top $32B [read more]

• Gen Z’s Boosts Spending Power to Over $1 Trillion [read more]

• 54% of Americans are creeped out by personalized advertising: YouGov report [read more]

• DTC brand bets on menswear to grow beyond $100M in sales [read more]

Platforms & Marketplaces

• How Facebook Marketplace is keeping young people on the platform [read more]

• Shopify Payments launched in 5 more countries [read more]

• TikTok Adds More Flexible Options for Sellers [read more]

• TikTok is aiming to expand its local commerce business [read more]

• Majority of Americans have yet to try Amazon Haul [read more]

• Slash your returns processing costs by 64% with Cahoot's* Peer-to-Peer Returns. Lower shipping fees, no warehouse costs, and simplified returns! Apply today* (limited spots)

Social Media & Advertising

• Bluesky announces they are adding new features like 3-minute video uploads. [read more]

• Short and Long-Term ROI of TikTok Advertising [read more]

• Google Ads expands PMax negative keyword limits [read more]

• TikTok’s $30B ad boom faces US uncertainty [read more]

• Meta Rolls Out AI Support for SMBs on Instagram & Facebook in US [read more]
  

   

🤖 YOUR MARKETING SECRET WEAPON: CUSTOMER SUCCESS STORIES

The big idea: Customer success stories drive more conversions than any fancy ad campaign.

Why it matters: 92% of consumers trust recommendations over brand advertisements. Stories trigger emotions, which drive 95% of purchasing decisions.

How to craft winning stories:

• The Challenge: Define the customer's problem vividly

• The Solution: Show how your product helped (not as the hero—as the tool)

• The Transformation: Highlight specific numbers and emotional benefits

By the numbers:

• 22× more memorable than facts alone

• 20-30% boost in conversion rates

• 40% revenue increases (in our example case)

Bottom line: Stop relying on slick ads. Start collecting and sharing your customers' transformation stories across all channels. Read more here.

☕ FRESH ARTICLES JUST FOR OUR MEMBERS [Sign In | Join here]

• 4 SEO tips to boost click-through rate [read more]

• How Brands are Growing in 2025 with Conversational AI [read more]

• Google’s 2025 Ad Priorities [read more]

• When Corporate Rebranding Goes Wrong [read more]

• Best time to post on social media: Q1 2025 update [read more]

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