Your Ecommerce Coffee Break Newsletter ⭐ (Issue 112)

Hey, Claus here. Happy Tuesday!

Did you hear Apple is about to pour a mind-blowing $500 billion into the US economy? But that’s just the tip of the iceberg.

In this newsletter, we’re checking out YouTube’s big plans for 2025, Amazon’s surprising new search moves, plus some eye-opening social commerce trends. Let’s go!

In Today’s Edition:

• The Latest Ecommerce News: Handpicked Finds of the Week

• Podcast: (Ep 375) How To Work Around Walled Gardens And Reach More Customers

• Social Commerce Shortfalls & A Charity Win

Today's newsletter is 588 words words—a 3-minute read.

Grab your favorite drink and dive into this week’s ecommerce updates. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This Monday, Reeto Mookherjee (CEO & Co-Founder of Angler AI) explained how predictive AI had helped brands reach new customers—even with strict privacy rules.

He showed why older attribution methods no longer worked, how iOS changes drove up costs, and how first-party data offered sharper targeting.

🎧 Listen on your favorite podcast app: [Website] [Apple Podcasts] [Spotify] [YouTube]

Check out our playlist with over 400 free episodes on ecommerce and marketing.

⭐ TOGETHER WITH Decile*

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See why leading brands, like Spanx, Cymbiotika, Hexclad & more are choosing Decile to improve loyalty and retention, boost LTV, and grow their business profitably.

Start your free trial now, or request a demo for a look at Decile.

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

General Ecommerce News

• Apple Announces $500 Billion Mega Investment in the US [read more]

• Shaping the Future: The Trends Redefining E-commerce [read more]

• From the YouTube CEO: The Big Bets for 2025 [read more]

• Most Brands Have Social Commerce Strategies, But Little Community Management [read more]

Platforms & Marketplaces

• Amazon’s Bold New Search: Connecting Shoppers to Products It Doesn’t Sell [read more]

• Amazon to Shutter Its Android App Store: What It Means for Users [read more]

• Amazon Bids Farewell to Chime and Inspire Services [read more]

• X Doubles Premium+ Prices Following xAI’s Grok 3 Launch [read more]

• President Trump Seeks Deal with China to Keep TikTok Alive [read more]

Social Media & Advertising

• Google Ads’ Imagen 3 Breakthrough: AI-Generated Faces for Ad Creatives [read more]

• Google Ads to Automatically Exclude Parked Domain Placements [read more]

• Instagram Adds Text-Only Creator Testimonials in Partnership Ads [read more]

• Study: Facebook and YouTube Lead in Product Discovery [read more]

⭐ TOGETHER WITH ASPEKT: Retention Marketing*

If your email marketing isn’t continuously optimized, your audience gets left behind, and revenue tends to stagnate or worse, it drops!

Our Retention Initiative relentlessly pushes your email and SMS channel to perform better (with an average lift of 70%) turning your Klaviyo account into a money printer.

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 SOCIAL COMMERCE SHORTFALLS & A CHARITY WIN

What’s happening: New research shows 30% of global consumer brands lack social commerce strategies, despite Instagram (40% usage) and TikTok driving e-commerce growth. Meanwhile, the UK government just approved an email marketing amendment that could pump an extra £290m into charities.

Why it matters: Social commerce thrives on community and short-form video—yet many brands overlook community management. The revised “soft opt-in” rule puts charities on equal footing with businesses, boosting donations through easier email outreach.

By the numbers:

• 70% of brands use social commerce; few prioritize community engagement.

• 69% see Instagram Reels dominating in 2025, with TikTok close behind at 66%.

• The UK’s shift lets charities email donors without explicit consent.

Marketers plan bigger 2025 budgets for social video. Charities await final parliamentary approval for the new rule. Read on for more info.

📩 OTHER NEWSLETTERS WORTH CHECKING OUT (I read them!)

• Marketplace Mastery brings you the latest news, hacks and tools to help you scale faster and beat the competition 👉 Subscribe now at marketplacemastery.net 
  

• Grab your coffee and take a quick break with The Ranking Pill! Actionable Amazon strategies to boost your rankings and sales. Subscribe here: azrank.beehiiv.com 

☕ FRESH ARTICLES JUST FOR OUR MEMBERS [Sign In | Join here]

• How Companies Are Innovating and How You Can Too [read more]

• Supercharge Your Marketing with IoT: A Practical Guide [read more]

• Proven Ways to Attract More Visitors to Your Website [read more]

• AI’s Impact on Marketing Strategies [read more]

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