- Ecommerce Coffee Break Newsletter
- Posts
- Your Ecommerce Coffee Break Newsletter ⭐ (Issue 111)
Your Ecommerce Coffee Break Newsletter ⭐ (Issue 111)
The weekly ecommerce news for online sellers, ecommerce professionals, marketers, and DTC brands.
Claus Lauter
February 20, 2025 • Estimated Reading Time: 8 minutes
Hey, Claus here. Happy Thursday!
Did you know AI scams now make up 23% of all fraud? But don’t worry, Mastercard is fighting back with their own AI-powered defense! 💥
That’s just one nugget in today’s newsletter. From social commerce booming to big updates from Amazon, there’s plenty to catch up on.
In Today’s Edition:
The Latest Ecommerce News: Handpicked Finds of the Week
Podcast: (Ep 374) How To Conquer Ecommerce: Insider Tips From A CEO
Apple Maps Ads: A Game-changer For Local Businesses?
Today's newsletter is 773 words—a 3-minute, 51-seconds read.
Grab your favorite drink and dive into this week’s ecommerce updates. 👇
🎙️ ECOMMERCE COFFEE BREAK PODCAST
In Wednesday's episode, Rachid "Rush" Wehbi, Founder and CEO of Sell The Trend, shared insider tips and strategies for conquering ecommerce.
🎧 Listen on your favorite podcast app: [Website] [Apple Podcasts] [Spotify] [YouTube]
Check out our playlist with over 400 free episodes on ecommerce and marketing.
⭐ TOGETHER WITH minisocial*
Partner with a platform that has your back. 🤝
With minisocial's UGC and micro-influencer campaigns you get a dedicated team of experts who walk you though the process step by step sharing guidance on best practices, keeping you in the loop on progress, and never leaving you in the dark. 🔦
With minisocial you can
Get UGC that performs in the top 1% of TikTok ads
Go viral with over 6 million views from micro-influencer posts
Build an always-on community of Superfans
Get videos assets for your organic and paid social channels.
Let the minisocial team guide you through a successful UGC/micro-influencer project like they've done with over 1,000 brands since 2018! 🤯
📰 ECOMMERCE NEWS (Handpicked Finds of the Week)
General Ecommerce News
Platforms & Marketplaces
Social Media & Advertising
⭐ TOGETHER WITH ASPEKT: Retention Marketing*
If your email marketing isn’t continuously optimized, your audience gets left behind, and revenue tends to stagnate or worse, it drops!
Our Retention Initiative relentlessly pushes your email and sms channel to perform better (with an average lift of 70%) turning your Klaviyo account into a money printer.
Don’t settle for good enough; strive for maximum performance with every email sent.
🍎 APPLE MAPS ADS: A GAME-CHANGER FOR LOCAL BUSINESSES?
What’s happening: Apple is reportedly exploring paid search ads in Apple Maps—a move that could reshape local business marketing. Like Google Maps ads, this would let businesses bid for top placement in search results.
Why it matters:
More visibility for local businesses when users search for nearby restaurants, shops, and services.
A new revenue stream for Apple as hardware sales slow.
Potential competition for Google Maps and Yelp.
How it could work:
Businesses bid on keywords (e.g., “coffee shop near me”).
Sponsored listings appear at the top of search results.
Promotions and deals could be featured to drive foot traffic.
The big picture: Apple Maps has 100M+ U.S. users. If Apple integrates ads while maintaining its privacy-first approach, this could be a win for businesses and consumers alike.
👉 What to watch: If Apple launches this, expect a shift in local search advertising—and more businesses vying for your attention.
Want to help the Ecommerce Coffee Break grow? Become a member.
The newsletter is free forever, but members get extra perks. Support independent media and unlock the ad-free newsletter, exclusive content, premium resources, and a community of online sellers. Become a member today: Join here
👋 Thanks for reading the news today. If you found this helpful, share it with someone in your network know who runs an online business!
Yours in ecommerce success,
Find me on: LinkedIn, X (Twitter), Instagram, Threads, BlueSky, TikTok, or a Book a 1:1 Call
P.S. → If you enjoy this newsletter, here are a few ways to help grow your business: https://ecommercecoffeebreak.com/level-up/
📰 ADVERTISE WITH US
Want to put out your message in front of over 7,500 online sellers, merchants, marketers, founders, and direct-to-customer (DTC) brands? Find our Partner Kit here.
PODCAST | ADVERTISE | UPGRADE | TERMS | DISCLAIMER
The Ecommerce Coffee Break Podcast + Newsletter ☕ 100% powered by caffeine and curiosity.
Was this email forwarded to you? Sign up here.
/ *A message from our sponsor.
Reply