Your Ecommerce Coffee Break Newsletter ⭐ (Issue 109)

The weekly ecommerce news for online sellers, ecommerce professionals, marketers, and DTC brands.

Hey, Claus here. Happy Thursday to the 7,685 online sellers, marketers, and founders reading this newsletter!

Here's a fascinating update to kick things off: Amazon is testing something completely new - sending customers directly to brands' websites when they don't stock their products! In a market where every click counts, this could be a game-changer for DTC brands.

In Today’s Edition:

  • The Latest Ecommerce News: Handpicked Finds of the Week

  • Podcast: (Ep 372) Digital Marketing. Get It All Done, All In One Place

  • Small Tweaks, Bigger Revenue

Grab your favorite drink and dive into this week’s ecommerce updates. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Ecommerce Coffee Break Podcast

On Wednesday, Joe Fox, Senior Vice President of Partnerships at Growave.io, shared strategies for simplifying marketing tools and reducing tech stack complexity.

Drawing from his experience in partnerships and agency ownership, he explained how merchants can streamline their marketing efforts while enhancing customer experience through unified commerce solutions.

🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.
Check out our playlist with over 400 free episodes on ecommerce and marketing.

Apple Podcasts
Spotify

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📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

General Ecommerce News

  • Trump reverses decision to eliminate the de minimis loophole [read more]

  • EU Cracks Down on Online Imports [read more]

  • Fashion and beauty brands weigh passing tariffs to customers [read more]

  • Stripe acquires Bridge in $1.1B deal [read more]

  • Temu Overhauls Supply Chain [read more]

  • Retailers Flooded By Returns [read more]

     

TOGETHER WITH ASPEKT: Retention Marketing

If your email marketing isn’t continuously optimized, your audience gets left behind, and revenue tends to stagnate or worse, it drops!

Our Retention Initiative relentlessly pushes your email and SMS channel to perform better (with an average lift of 70%) turning your Klaviyo account into a money printer.

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📰 MORE ECOMMERCE NEWS

Platforms & Marketplaces

  • Amazon is set to pass Walmart [read more]

  • Amazon tests sending customers directly to brands’ websites [read more]

  • Shopify reports strong Q4 earnings [read more]

  • Shopify removes Kanye's site [read more]

  • Shopify Adds ‘Buy Local’ Feature Amid Tariff Debate [read more]

Social Media & Advertising

  • BuzzFeed Is Starting A Social Media Platform [read more]

  • Meta introduces new Advantage+ AI features to help businesses maximize campaign performance [read more]

  • Instagram to launch its CapCut-style Edits app next month [read more]

  • 7 Facebook ad creative frameworks (Video) [read more]

  • 1,000+ AI Marketing Prompts [read more]

The Ecommerce Coffee Break Newsletter is free and always will be, but joining our MerchantHub community gives you access to extra content, perks and features. 

This week’s content in our MerchantHub membership community:

  • A guide to upping reach and engagement on Instagram Reels [read more]

  • 7 Ways to Promote Content in 2025 [read more]

  • The best time of day to post on TikTok [read more]

  • 5 CX Metrics To Track in 2025: A Guide for Managers [read more]

Access our Premium MerchantHub here: [Sign In | Join]

 

🚀 SMALL TWEAKS, BIGGER REVENUE

Want to unlock hidden profits in your store—fast?

The 14-Day "Store Optimization Blueprint" gives you everything you need: a 45-min strategy call, a website teardown review, and check-ins to keep you accountable. Plus, you get 24/7 Voxer support for real-time feedback.

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👋 Thanks for reading the news today. If you found this helpful, share it with someone in your network know who runs an online business!

Yours in ecommerce success,

Ecommerce Coffee Break

P.S. → If you enjoy this newsletter, here are a few ways to help grow your business: https://ecommercecoffeebreak.com/level-up/

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