Your Ecommerce Coffee Break Newsletter ⭐ (Issue 108)

Hey, Claus here. Happy Tuesday to all the online sellers, marketers, and founders reading this newsletter!

Hope you're having a great week! I'm checking in from sunny Buenos Aires with the first edition of our Tuesday newsletter. There's plenty to cover, so let's dive in!

In Today’s Edition:

• The Latest Ecommerce News: Handpicked Finds of the Week

• Podcast: (Ep 371) The Framework That Doubled Revenue Immediately

• Search Ads And The Importance Of Landing Page Navigation

As always, send me your feedback at [email protected].

Grab your favorite drink and dive into this week’s ecommerce updates. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

In Monday's episode of the Ecommerce Coffee Break, host Claus Lauter sat down with Sabir Semerkant, a leading eCommerce growth strategist and the founder & CEO of Growth by Sabir.

He discussed the key challenges eCommerce brands face in 2025 and reveals practical strategies for optimization, emphasizing the critical role of site performance and its direct impact on revenue.

🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.
Check out our playlist with over 400 free episodes on ecommerce and marketing.

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📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

General Ecommerce News

• AI Powers 63% of Website Traffic, Study Finds [read more]

• Top 3 Focus Areas for Brands in 2025 [read more]

• AI’s Growing Influence on Marketing Strategies [read more]

Platforms & Marketplaces

• Amazon Ad Revenue Surpasses $56 Billion [read more]

• Amazon Flourishes in Australia Amid Marketplace Shake-Up [read more]

• Amazon Revenue Forecast Falls Short [read more]

• Prime Video Ads Gain Momentum as More Brands Join [read more]

• Amazon Still Struggles with Physical Stores [read more]

Social Media & Advertising

• For Gen Z shoppers, Instagram and TikTok outrank Google [read more]

• 30 must-know video marketing statistics [read more]

• Oracle favored by 29% to acquire TikTok [read more]

• YouTube Courts TikTok Creators With New Ad Campaign [read more]

• Facebook Lets Creators Pitch Directly for Subscribers [read more]

The Ecommerce Coffee Break Newsletter is free and always will be, but joining our MerchantHub community gives you access to extra content, perks and features. 

This week’s content in our MerchantHub membership community:

• How to Stay Ahead of Trends and Build Brand Equity [read more]

• Here's why social media marketing should matter to both you and your brand. [read more]

• Google CTRs are falling….. due to AI? [read more]

• The Future of AI in Marketing Isn’t What You Expect… [read more]

Access our Premium MerchantHub here: [Sign In | Join]

🔥 SEARCH ADS AND THE IMPORTANCE OF LANDING PAGE NAVIGATION

Google’s new update aims to improve your experience whenever you click on a Search ad. If you’ve ever found yourself on a confusing or unrelated landing page, this change is for you.

The updated system focuses on whether a landing page matches your original intent and is easy to use. You won't have to spend endless hours hunting for that login link or the product you actually wanted.

Advertisers are urged to improve website navigation and relevance, or risk getting fewer ad impressions. By prioritizing helpful content and intuitive layouts, Google aims to cut down on wasted time and help brands retain satisfied visitors.

Curious about the full scoop and how it can impact your ads strategy? Read the full article now. This shift ensures you spend less time clicking back and forth while boosting advertiser trust.

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Want to put out your message in front of over 7,500 online sellers, merchants, marketers, founders, and direct-to-customer (DTC) brands? Find our Partner Kit here.

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