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- Your Ecommerce Coffee Break Newsletter ⭐ (Issue 106)
Your Ecommerce Coffee Break Newsletter ⭐ (Issue 106)
The weekly ecommerce news for online sellers, ecommerce professionals, marketers, and DTC brands.
Claus Lauter
January 30, 2025 • Estimated Reading Time: 11 minutes
Hey, Claus here. Happy Thursday to the 7,633 online sellers, marketers, and founders reading this newsletter!
I’ve gone through 214 emails from 50 newsletters this week—so you don’t have to! I’ve handpicked the most interesting insights just for you. Plus, I’m rolling out a few key improvements to make this newsletter even better—details at the end!
In Today’s Edition:
As always, send me your feedback at [email protected].
Grab your favorite drink and dive into this week’s ecommerce updates. 👇
🎙️ ECOMMERCE COFFEE BREAK PODCAST
On Monday, Kevin Reeth, Founder and CEO of SellerLedger.com, shared how automation and software can streamline tax management for online sellers. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]
On Wednesday, Daniel Boross, Co-Founder and CEO of Fluvi.com, talked about an AI-powered solution that helps Amazon sellers respond to customer inquiries quickly and effectively. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]
Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.
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🔧 Streamlined User Experience
Inspired by top retailers like IKEA and Target, LOCAL offers:
Store Selector: Let customers view nearby locations and choose where they’d like to shop.
Local Availability Widget: Show your users where their favorite items are stocked with a clear, intuitive indicator on the product grid, making it easy to locate products without extra clicks.
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Perfect for food and beverage businesses, LOCAL includes features like industry specific icons, attribute meter, nutriscore, nutritional information tables and more, age restriction popups and more.
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📰 ECOMMERCE NEWS (Handpicked Finds of the Week)
General Ecommerce News
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📰 MORE ECOMMERCE NEWS
Platforms & Marketplaces
Marketplaces are using dark patterns [read more]
Stripe lays off 300 workers but plans 17% growth [read more]
New Amazon Portal to Help Sellers Find ‘Reimbursable Opportunities [read more]
Shopify quietly lays off more customer support staff [read more]
Wix integrates with YouTube Shopping [read more]
Social Media & Advertising
Meta is Launching a Video Editing App [read more]
The best time to post on Instagram [read more]
Instagram Says It Will Recommend Longer Reels in Explore [read more]
Microsoft is the latest company to join the TikTok bidding war [read more]
TikTok Published 2025 Marketing Calendars [read more]
TikTok Shop nears German launch next week [read more]
The Ecommerce Coffee Break Newsletter is free and always will be, but joining our MerchantHub community gives you access to extra content, perks and features.
This week’s content in our MerchantHub membership community:
🔥 5 CONVERSION KILLERS YOU MUST AVOID
Is your product page turning visitors into buyers—or driving them away? If your conversions are low, you might be making one of these five costly mistakes.
Slow Loading Times – If your page takes too long to load, shoppers won’t wait. Even a 1-second delay can lead to lost sales. Speed matters!
Poor Product Images – Blurry, small, or unappealing photos fail to build trust. Shoppers want to see your product clearly, from multiple angles, and even in action before they buy.
No Trust Signals – If your page lacks reviews, testimonials, secure checkout badges, or a clear return policy, buyers hesitate. They need reassurance that your store is legit and your product is worth it.
Cluttered or Confusing Layout – Too much text, hard-to-find buttons, or messy design? That makes it harder for customers to focus on what matters—adding to cart. Keep things clean and simple!
Weak Value Proposition – Why should someone buy from you instead of your competitors? If your product’s benefits and unique selling points aren’t crystal clear, shoppers will leave without purchasing.
The good news? These mistakes are easy to fix—and doing so can dramatically boost your sales.
🚀 SHORTER EMAILS, FASTER INSIGHTS
My goal is to give you quick and easy news updates, so you can stay informed and grow your business. But with so much happening in eCommerce and marketing, the newsletter has become a bit too long.
Starting in mid-February, I’ll split it into two shorter emails. You'll get them on Tuesdays and Thursdays. This means:
✅ Faster reads—get key insights in less time ✅ Easier to scan—find what matters most to you quickly ✅ More frequent updates—stay ahead of trends and opportunities ✅ Less overwhelm—no more long emails to sort through
I hope this makes your life easier and helps you stay on top of the latest news!
👋 Thanks for reading the news today. If you found this helpful, share it with someone in your network know who runs an online business!
Yours in ecommerce success,
Find me on: LinkedIn, X (Twitter), Instagram, Threads, BlueSky, TikTok, or a Book a 1:1 Call
P.S. → If you enjoy this newsletter, here are a few ways to help grow your business: https://ecommercecoffeebreak.com/level-up/
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