Your Ecommerce Coffee Break Newsletter ⭐ (Issue 105)

Hey, Claus here. Happy Thursday to the 7,673 online sellers, marketers, and founders reading this newsletter!

While the USA is freezing, I’m sweating in Buenos Aires and trying to keep up with all the big ecommerce news this week. There’s a lot happening—new tools from Meta, updates from Amazon, and changes in social media. Let’s jump in and break it all down!

In Today’s Edition:

• The Latest Ecommerce News: Handpicked Finds of the Week

• Podcast: (Ep 365) The Evolution of Ecommerce Search, (Ep 366) Master Ad Campaigns: Control & Optimize Like a Pro

• Breaking Through The Ad Spending Wall

• 🔥 Get Roasted

As always, send me your feedback at [email protected].

Grab your favorite drink and dive into this week’s ecommerce updates. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Monday, Arv Natarajan, Director of Product at GroupBy Inc., shared how artificial intelligence is revolutionizing digital customer experiences. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, Mitsunaga Kikuchi, CEO and Founder of Shirofune, talked about strategies for regaining control over ad campaigns and driving higher long-term ROAS and customer lifetime value. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.
Check out our playlist with over 400 episodes on ecommerce and marketing.

⭐ TOGETHER WITH Krown Themes*

Stand Out with Borders – The Shopify Theme for Storytelling and Style

Borders is an amazing theme that combines sleek design, versatile customization, and powerful storytelling, crafted to showcase your brand’s uniqueness while driving conversions.

➡️ Explore Borders now 

Why Choose Borders?

🎥 Parallax Vertical Slider Display products, collections, and promotions in a creative, attention-grabbing way. This feature ensures your visitors don’t miss a thing, enhancing their browsing experience and increasing engagement.

🔧 Creative Quick Buy Let your customers shop faster with our innovative quick buy feature, enabling instant purchases right from product cards—perfect for boosting your conversion rate.

🌐 Highly Versatile Sections Borders comes with an array of customizable sections, allowing you to create diverse layouts that perfectly align with your brand’s aesthetic. From editorial content to visual storytelling, the possibilities are endless.

Tailored for your store

• Editorial Content: Perfect for sharing longer-form text to highlight your brand’s story.

• Visual Storytelling: Showcase stunning imagery to bring your brand to life.

• Quick Setup: Launch your store effortlessly with minimal setup steps.

What are merchants saying

• “Borders is an easy-to-use, highly customizable Shopify theme. The sleek design makes my store look professional, and the support team is outstanding!” – Otto House

• “Really flexible theme, many good options to achieve a unique look & feel. Support is great as well!” – NORRRTH

🚀 Ready to transform your store into a visual masterpiece?

Discover Borders and start your journey today! 

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

General Ecommerce News

• Trump Grants TikTok 75 Day Extension on US Sell-off [read more]

• The US is enacting 25% tariffs on Mexico starting on February 1st [read more]

• Will Shopify survive U.S. tariffs? [read more]

• Amazon Adds 1 Million Sellers in 2024 [read more]

• The Growing Importance of Micro-Influencers in 2025 [read more]

Platforms & Marketplaces

• Best Buy to launch third-party marketplace [read more]

• Amazon is pausing its drone-delivery service [read more]

• The most profitable seller on Amazon is... [read more]

• Amazon Click Fraud: A Detailed Guide to Prevent Wasted Ad Budget [read more]

• Temu pilots ads to challenge Amazon dominance [read more]

Social Media & Advertising

• Meta announces a new CapCut rival called Edits [read more]

• Everything You Need To Know About Meta’s Change in Content Rules [read more]

• Instagram dominates social ad space [read more]

• Instagram Hashtag Generator Tool [read more]

• Brands are seeing an influx of traffic from ChatGPT and Google Gemini [read more]

• Is CapCut coming back? [read more]

• YouTube Expands 3-Minute Shorts to All Users [read more]

• Bluesky Adds Video Feed [read more]

• X Launches Dedicated Video Tab [read more]

• Pinterest releases top trending color predictions for 2025 [read more]

The Ecommerce Coffee Break Newsletter is free and always will be, but joining our MerchantHub community gives you access to extra content, perks and features. 

This week’s content in our MerchantHub membership community:

• 11 Valentine’s Day marketing ideas [read more]

• How to Track Rankings with Search Console [read more]

• International Shipping Services and Rates for Ecommerce (2025) [read more]

• Ad Fatigue: What It Is & How to Prevent It [read more]

• Product Listing Optimization: How To Get Your Products Seen [read more]

Access our Premium MerchantHub here: [Sign In | Join]

🚀 BREAKING THROUGH THE AD SPENDING WALL

Many businesses want to spend more money on ads, but they hit a roadblock. They often blame the ad platform, the rules of the platform, or the size of their audience. But after looking at a lot of ad campaigns, we found three main reasons why businesses can't spend more:

Boring Ads: Most ads just aren't interesting enough. Having a few different versions of the same ad won't work. The most successful businesses make many more ads – maybe even ten times as many. These companies know that more creative ads get better results.

Weak Freebies: If your free offer isn't better than what your competitors charge for, you need to change it. You need to offer something amazing that your audience can't resist. Businesses that spend huge amounts on ads give away much more than most other companies.

Not Making Enough Money: If you can't spend more on ads, it might mean you're not making enough money from your customers. Even if you're spending wisely at lower levels, you might not be able to grow if your customers don't spend much with you in the long run. To spend more on ads, you need to make more money from each customer.

The main point is that even the best advertisers will stay small if they don't fix these problems. Focus on making better ads, offering amazing freebies, and increasing how much money you make from each customer. This will help you unlock the full power of your ad spending.

🔥 GET ROASTED

Want better marketing for your online store or DTC brand? Get roasted—for free!

Join me on a podcast episode, and I’ll show you how to optimize your marketing, grow traffic, and turn visitors into buyers.

Email me the word "roasted" at [email protected] for details.

📰 ADVERTISE WITH US

Want to put out your message in front of over 7,500 online sellers, merchants, marketers, founders, and direct-to-customer (DTC) brands? Find our Partner Kit here.

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