Your Ecommerce Coffee Break Newsletter ⭐ (Issue 102)

Hey, Claus here. Happy New Year to the 7,575 online sellers, marketers, and founders reading this newsletter!

I hope you're feeling energized and ready to make 2025 your best year yet! I'm excited to continue bringing you actionable insights through this newsletter and the Ecommerce Coffee Break Podcast to help you grow your business.

And if you're looking for a more hands-on approach, I've got something special for you – I am opening up 5 spots in my exclusive case study group (more details below).

Let’s kick off 2025 with this issue:

In Today’s Edition:

• The Latest Ecommerce News: Handpicked Finds of the Week

• Podcast: (Ep 360) Why PPC Is the Secret to Recovering a Failed Product Launch

• Incredible wins for 2025

• Where to Connect?

As always, send me your feedback at [email protected].

Grab your favorite drink and dive into this week’s ecommerce updates. 👇

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

General Ecommerce News

• E-commerce Predictions 2025 From 40+ Top Industry Experts [read more]

• How retailers are using generative AI right now [read more]

• Walmart is rewiring its e-commerce strategy with generative AI [read more]

• PayPal raises merchant fees starting Jan. 13 [read more]

• Retailers expect their return rate to be 17% higher [read more]

• Trump urges Supreme Court to delay the TikTok ban [read more]

• Selling electronics? EU law mandating universal chargers for devices [read more]

• DTC is dead. Long live DTC [read more]

Platforms & Marketplaces

• Amazon Introduces Low-Cost Grocery Delivery Subscription [read more]

• Amazon pressures sellers to match Temu's pricing [read more]

• WooPayments enables Klarna and Affirm as default payment options [read more]

• Swap launches AI feature for Shopify returns [read more]

• TikTok Shop’s Coming Seller Boom [read more]

Social Media & Advertising

• Launch Your Facebook and Instagram Shop with Shopify [read more]

• Instagram teases AI editing tools [read more]

• Top 16 Instagram Influencer Search Tools to Find Influencers in 2025 [read more]

• Microsoft Launches Multi-Format Campaigns for Audience Ads [read more]

• How Gen Z is redefining discovery on TikTok [read more]

• Bluesky is testing a trending topics feature [read more]

The Ecommerce Coffee Break Newsletter is free and always will be, but joining our MerchantHub community gives you access to extra content, perks and features. 

This week’s content in our MerchantHub membership community:

• 8 AI tools to boost creativity and productivity in 2025 [read more]

• How to Reduce eCommerce Returns: 6 Proven Tactics [read more]

• Top 5 Content Marketing Strategies for 2025 [read more]

• Implementing AI in Your Marketing [read more]

• 28 AWESOME Content Marketing Tools [read more]

MerchantHub: [Sign In | Join]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Thursday, Carly McMillen, co-founder of ppcfarm.com, shared the secret to recovering from a failed product launch on Amazon. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.

Check out our playlist with over 390 episodes on ecommerce and marketing.

Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

🚀 INCREDIBLE WINS FOR 2025

I’m looking for 5 eCommerce store owners who want to double their store’s conversion rate in the next 30 days.

This month, I’m launching an exclusive Case Study Group program that’s already delivered breakthrough results for other eCommerce store owners. This isn’t just another course—it’s a personalized, hands-on experience.

Over 6 weeks, you’ll get tailored advice to boost your conversion rates using proven strategies in store optimization, email marketing, SEO, analytics, and paid advertising.

As a successful 7-figure store owner with over 20 years of digital marketing experience, I’ll personally guide you step-by-step to apply these strategies in your business.

This program is for you if you:

• Own or manage an online store and are already making sales.

• Generate at least $5k a month in revenue.

• Can dedicate 2-3 hours a week to improving your business.

• Have at least 500 people on your email list or in a Facebook group.

• Are friendly, coachable, and can keep a secret.

If this sounds like you, reply to this email with the word KICKOFF, and I’ll share the next steps.

Spots are limited to just 5 store owners—don’t miss out!

🚨 BEFORE YOU GO…

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