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- Your Ecommerce Coffee Break Newsletter ⭐ (Issue 101)
Your Ecommerce Coffee Break Newsletter ⭐ (Issue 101)
The weekly ecommerce news for online sellers, ecommerce professionals, marketers, and DTC brands.
Claus Lauter
December 26, 2024 • Estimated Reading Time: 9 minutes
Hey, Claus here. Happy Thursday to the 7,426 online sellers, ecommerce professionals, marketers, and founders reading this newsletter!
I hope you're having a wonderful holiday season with time to unwind. What an incredible year we've had - 110 podcast episodes delivered, over 300,000 listens, and the newsletter community doubled in size!
I'm deeply grateful for your support and remain committed to bringing you valuable news and content as we head into 2025.
In Today’s Edition:
The Latest Ecommerce News: Handpicked Finds of the Week
Podcast: Top 5 most-downloaded episodes of 2024.
Why Q5 is the golden opportunity for marketers
What social media platform do you scroll the most?
As always, send me your feedback at [email protected].
Grab your favorite drink and dive into this week’s ecommerce updates. 👇
📰 ECOMMERCE NEWS (Handpicked Finds of the Week)
General Ecommerce News
Most Americans Shopped in Stores This Holiday [read more]
2024’s most overhyped marketing trends [read more]
Nearly half of consumers feel ignored by marketers [read more]
Future of shopping? Perplexity is first major AI search engine to step into ecommerce [read more]
Google issues a warning for 2.5 billion Gmail users about AI cyber attacks [read more]
Young People Prefer Cult Brands [read more]
Supreme Court agrees to hear challenge to TikTok ban [read more]
How to Turn Holiday Returns into Sales [read more]
Slow website? It’ll cost you. [read more]
Platforms & Marketplaces
Social Media & Advertising
Consumers call AI-generated video ads annoying [read more]
Is It Still Worth Adding Hashtags to Your Posts? [read more]
The dark truth about meme marketing [read more]
New, less intrusive type of ad surfacing on YouTube [read more]
Meta is bringing new AI features to Instagram [read more]
Instagram Will Drive Half of Meta’s Ad Revenue [read more]
New Google Merchant Center Promotion For First Order Discount [read more]
Bluesky is getting link click metrics [read more]
How beauty brands are winning new customers on Reddit [read more]
The Ecommerce Coffee Break Newsletter is free and always will be, but joining our MerchantHub community gives you access to extra content, perks and features. [Sign In | Join]
This week’s content in our MerchantHub membership community:
🎙️ ECOMMERCE COFFEE BREAK PODCAST
New podcast episodes resume next week. Until then, check out our top 5 most-downloaded episodes of 2024.
How To Build A High-Converting Storefront Cheaper And Faster | #273 Ben Sharf [Open episode]
New Year, New Store: Your Best Year On Shopify | #275 Chase Clymer [Open episode]
What is Outdated in Shopify Marketing and What to Use Instead — #330 Brandon Amoroso [Open episode]
How To Scale Profitably: eCommerce Marketing in 2024 | #272 Wesley Hartley [Open episode]
How To Grow Your Business With Returning Customers | #274 Fiona Stevens [Open episode]
Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.
Check out our playlist with over 390 episodes on ecommerce and marketing.
Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
  |   |
🚀 WHY Q5 IS THE GOLDEN OPPORTUNITY FOR MARKETERS
The post-holiday period, known as Q5, is a golden opportunity for brands to boost sales. Shoppers are still in buying mode after Christmas, using gift cards, returning gifts, and focusing on New Year’s resolutions. This makes Q5 a perfect time to promote products related to self-care, wellness, and goal-setting.
Plus, with fewer ads competing for attention, media costs are lower, making it more affordable for brands to reach shoppers. It’s also a great chance to clear out unsold inventory and prepare for new product launches.
Discover actionable strategies to boost your sales during Q5. [Read the full article online]
🔥 STEP INTO THE DTC HOT SEAT!
Get a 1-on-1 expert review of your store, marketing, & ideas. Honest feedback + simple, actionable advice to grow. 💡 Ready to level up for 2025? 👉 Get started here.
🚨 BEFORE YOU GO…
Please take the poll and share your opinion.
What social media platform do you scroll the most? |
Have more feedback? 💌 Reply to this email and tell us.
👋 Thanks for reading the news today. If you found this helpful, share it with someone in your network know who runs an online business!
Yours in ecommerce success,
Find me on: LinkedIn, X (Twitter), Instagram, Threads, BlueSky, TikTok, or a Book a 1:1 Call
P.S. → If you enjoy this newsletter, here are a few ways to help grow your business: https://ecommercecoffeebreak.com/level-up/
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