Your Ecommerce Coffee Break Newsletter ⭐

Hey, Claus here,

Happy Thursday to the to 6,123 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

We have a packed one today; let’s get to it but first, a quick ask:

If you haven’t yet, would you mind taking 15 seconds to complete this survey?

Getting to know you more will help me to produce better content and resources in the future.

And now grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week's podcast was packed with content, so here's a quick recap!

On Monday, Simon Kruger, Product Owner at trackifyapp.com, shared strategies to maximize your ROAS in Shopify. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Tuesday, Mark Simon, VP of Strategy at Celigo.com, discussed how to make this years peak shopping season a success with automation and AI. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Wednesday's archived episode, Charles Camisasca, Founder at ecommboardroom.com, talked about how to leverage AI-driven ecommerce for business growth through data analysis. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

Subscribe now and listen later:

300+ episodes of free content. Listen in your favorite podcast app or directly in your browser: https://ecommercecoffeebreak.com

❤️ If you like the show leave a review. I read every single one of them.

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📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• E-Commerce Mistakes and Bad Practices to Avoid [Link]

• Saudi e-commerce market set to hit $25bln within five years [Link]

• Netflix is becoming an ad-tech company [Link]

• Shopify: How To Start a Clothing Brand in 14 Steps (2024) [Link]

• Ecommerce trends in 2024 according to Forbes [Link]

• Consumers ‘trading down’ to cheaper goods online: report [Link]

• Shopify has acqui-hired AI-driven analytics startup Peel Insights [Link]

• E-commerce spend rose 7% in the first four months of 2024 [Link]

PREMIUM MEMBER EXCLUSIVE NEWS

• How to win Meta’s ad auction

• Personalization Playbook for D2C Brands

• How Market Research Fuels D2C Success

• Instagram is better at converting video viewers

🔐 Upgrade to a Premium Membership to unlock 6 more news alerts. (Already a Premium Member? Login Here.)

⭐ QUICK TIP

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🚀 HOW TO DOMINATE PAID SOCIAL IN 2024

Are you excited about the latest trends in paid social for 2024? Here are the key things you need to know:

Video content remains incredibly important, but longer videos are gaining more traction than short clips. Users are craving in-depth storytelling and more authentic, educational material. It's time to step up your long-form video strategy!

The use of AI to personalize ads and customer conversations is becoming mainstream. Over 90% of brands are leveraging AI to boost sales. Imagine having your favorite brand feel like a best friend who truly understands you.

Social commerce is exploding in popularity. It's amazing how you can now shop directly on social media platforms instead of traditional websites. Brands must prioritize creating an engaging social storefront experience.

Influencers still hold significant sway, but brands need to be strategic about fostering long-term partnerships and genuinely connecting with fans, rather than simply pushing products.

Incorporating interactive elements like games and quizzes is crucial for capturing users' short attention spans and driving engagement.

Looking ahead, augmented reality ads that blend the virtual and physical worlds, as well as sustainability campaigns that showcase brands' commitment to people and the planet, are poised to become major trends.

The key is elevating experiences to feel personalized, authentic, entertaining, and educational. It's an exciting time in paid social!

If you want all the juicy details and predictions, read the full article online. [Link]

📲 BRAND-NEW WHATSAPP GROUP

Join our brand-new WhatsApp group and connect with the Ecommerce Coffee Break Community. We talk ecommerce, digital marketing, technology, and entrepreneurship. Network & level up your sales.

Tap here to join from your phone.

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