Your Ecommerce Coffee Break Newsletter ⭐

Hey, Claus here,

Happy Thursday to the to 6,507 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

Grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week's podcast was packed with content, so here's a quick recap!

On Monday, Emmett Kilduff, Co-Founder and CEO of thefortiagroup.com, shared strategies to maximize your business's value when it's time to sell. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Tuesday, David Saxon, CEO of Attribution at attributionapp.com, discussed how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Wednesday's archived episode, Chris Shipferling, Managing Partner at GW Partners at SouthCol.co, talked about the reasons behind the recent slowdown in ecommerce business sales. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

Subscribe now and listen later:

300+ episodes of free content. Listen in your favorite podcast app or directly in your browser: https://ecommercecoffeebreak.com

❤️ If you like the show leave a review. I read every single one of them.

⭐ TOGETHER* WITH HONU 3PL

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📲 BRAND-NEW WHATSAPP GROUP

Join our brand-new WhatsApp group and connect with the Ecommerce Coffee Break Community. We talk ecommerce, digital marketing, technology, and entrepreneurship. Network & level up your sales.

Tap here to join from your phone.

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• Shopify reported a 23% increase in revenue last quarter. [Link]

• Shopify Shares Plunged 19% [Link]

• What Shopify President Harley Finkelstein says [Link]

• Amazon launches online shopping service in South Africa [Link]

• Google Ads New Performance Max For Marketplaces [Link]

• Cross-border e-commerce sales up 32% in Europe [Link]

• Google Ads will pause low-activity keywords starting in June [Link]

• Is Social Now The Largest Ad Channel? [Link]

• Generative AI features for ads coming to all Meta advertisers [Link]

• Video Game Ads [Link]

PREMIUM MEMBER EXCLUSIVE NEWS

• Amazon Prime Day 2024: Everything you need to know

• The Evolution of Paid Ads

• Average Screen Time and Social Media Usage by Region [Infographic]

• MercadoLibre net profit surges

🔐 Upgrade to a Premium Membership to unlock 6 more news alerts. (Already a Premium Member? Login Here.)

⭐ QUICK TIP

🇪🇺 Expand to Europe with hellotax.com and get up to $3000 OFF. Is your product a fit? We handle compliance, logistics & localization.

🚀 ECOMMERCE 2024: THRIVING IN TURBULENT TIMES

While online shopping is on fire, 2024 brings some hurdles.

Ecommerce faces challenges from global inflation and rising costs, but also opportunities for growth by adapting. Key obstacles include inflation's impacts and China's e-commerce dominance.

To thrive, retailers must adopt innovations like AI for personalization, conversational commerce for better connections, data harmonization for insights, user-generated content for engagement, flexible payments, and composable architectures for scalability.

Cutting-edge tech like augmented reality for visualization, social commerce, and integrating e-commerce into broader service experiences are crucial trends.

Embracing these can reposition e-commerce brands for success amidst rapidly evolving digital markets.

Read the full article for expert tips on implementing the latest innovations to stay ahead of the curve. [Link]

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